Staffer spills beans on O2 UK 3G iPhone launch
Jump the queue with a pre sign-up process
If you’re itching to buy the 3G iPhone on 11 July, then you’d better set your alarm-clock because O2 is said to be letting the first devices leave its stores at 7am – provided you pass a credit check.
The launch day details stem from a posting by MacRumors forum contributor 'Johnpartridge' who claims to have recently visited a Midlands O2 store where an employee revealed all the juicy details.
O2’s talkative staffer apparently said that the iPhone’s sole UK carrier has decided to buck the traditional evening launch – it started selling the first generation iPhone at 6.02pm on the launch day – by letting sweaty-palmed fans buy the 3G model from 7am on 11 July.
While Register Hardware remains sceptical that an o2 shop-operative would be willing to reveal so many details about the phone’s launch, it’s worth noting that Johnpartridge’s post appeared on the website on 20 June at 6.02pm. A coincidence?
Whatever, Partridge also claims O2’s employee said that new customers will have to go through a pre-registration credit check and contract signing service, prior to picking up the 3G model. O2 will be allowing sign ups from 1 July, apparently. By getting the contract ball rolling before releasing the phone, O2 hopes to facilitate a “very successful and painless launch”.
The posting also mentions several other launch day details, although most of which have been heard before. For example, Partridge states that each O2 store will only have 5000 3G iPhones on the day and that none will leave the store without customers having first signed a contract.
Gone are the days when you could take your iPhone home and register online using iTunes.
The company will let you take an iPhone away on a pay-as-you-go connection, but don’t expect the yet-to-be-revealed PAYG handset price to be cheap. It's claimed that Apple stores will only sell the phone on a PAYG basis.
That makes sense, because it'll simplify the sales process there. That O2 and - presumably - Carphone Warehouse stores will require credit checks and contract signing is also unsurprising since that's the way all other network-locked, network-subsidised handsets are sold.
Register Hardware may be sceptical about the authenticity of Johnpartridge’s comments, but several readers have since contacted us to say that O2 staff recently told them the same sort of thing. Read what they had to say here.
Apple Store launch UK
Phoned O2 to get the lowdown on when the iPhone would be out on payg basis, they said they weren't confirming anything however the overzealous member of staff let slip to me that apple are launching it at their stores on the same day on the same basis. So i phoned Apple to ask if this was the case, to which i got a flat "no comment" from the lovely american lady! seems to me like they've got something going on!
Not sure if anyone is still looking at this, but I just went to the O2 store on Victoria St and they were taking no sorts of pre-orders or setting up any new contracts.
The guy said it would just be first come, first served on the 11th.
launch time is 08:02 i've heard.
staff will be in a 7am i guess.
Stores will NOT have 5000 units. a GOOD store is likely to sell between 150-250 new contracts a week. I expect stock will between 50-500 depending on store size.
NEVER 500 though, that would be crazy.
No official info has been released to staff though, so this is all intelegent specualtion. And staff haven't been told to keep quiet. YET.