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Panasonic parent makes 30in OLED TV play

Wants to be first to market

Matsushita - best known as the owner of Panasonic - will be punching out 37in OLED TVs within three years, it has been claimed.

According to Japan's Sankei Shimbun newspaper, Matsushita wants to be the first TV maker to get decent-sized OLED TVs to market.

Sony is currently the only consumer electronics company selling OLED TVs - indeed, it was the first to do so - but its XEL-1 is just 11in. It has already promised a 27in model within the coming 12 months.

Matsushita wants to be first out with a 30in screen, the paper said. It will charge ¥150,000 ($1392/£706/€894) for them, apparently.

For its part, Matsushita has only officially said it's considering an entry into OLED TV production. However, since the technology is widely viewed as the natural successor to LCD and plasma, it's hard to imagine the company not wanting to get its foot in this particular door.

Matsushita appears to be particularly keen to do so ahead of South Korean rivals Samsung and LG. The latter is looking at releasing a 32in OLED TV in 2011, the year in which Samsung has bullishly said in the past that it'll have 40in and 42in models on the market.

Last year, Toshiba said it would have a 30in model on sale in 2009, but then scaled back its plans, knocking release dates back a year or two.

Truth be told, it's still very early days for large-size OLED panels, and vendors need to do more work to improve the production process and take on board new developments in panel longevity. With LCD demand strong, there's no need to leap in too early, but equally no one wants to be left out when the technology becomes ready for sale.

Latest Comments

Tech Problems Include....

One Problem Solved is that advertised life of 30,000 hours turned out to be actually 17,000 Hours. That has been corrected by increasing Blue Phosphors Luminosity efficency to 28% from 25%. However, OLED uses such BLAST of Energy Field, actual colors are More like NEON Tubes color. Perhaps thats NOT critical?

Its extreme Brightness that creates Such High contrast Number of 100,000:1, which has many offsetting qualities, yet still 40" Neon Tube?

Signed:PHYSICIAN THOMAS STEWART VON DRASHEK M.D.

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Panasonic makes a return!

Panasonic says:

We are currently advancing research and development in view of OLED production at IPS Alpha's Himeji Plant for the future, but nothing specific has yet been decided on the commercialization of our OLED TV at the moment."

Found at:

http://www.oled-display.net

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@Christian Berger

err... do you actually know what an inch is? It's 1/12 of a foot or about 2.5 cm.

5-10 inch is not a 'normal' size for a TV - I'd say more like 20-32 inch.

What do you mean "nobody is going to do television with [30 inch] screens as the largest usable size for HDTV is about 24 inch."?? 24 inch is ridiculously SMALL for HDTV - most people agree that at a comfortable viewing distance you need at least a 40 inch to get the benefit of Full HD (1080p), though of course it is all entirely dependent on what you consider an appropriate viewing distance, which will depend on the size and layout of your room.

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OLEDS Technology

How hard are these to manufacture compared to the micro-displays that Emagin corporation makes? The have been developing this technology for years. Is the technology for the large displays licensed from kodak like the microdisplays?

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Please with a decent resolution

Please do it with a decent resoltion. There's little sense in having a 30 inch display with only 1080 lines. Nobody is going to do television with those displays anyhow as the largest usable size for HDTV is about 24 inch. Beyond that you will see the individual pixels.

If I was such a company I would start getting some cash from normal sized (eg 5-10 inch) television screens. Those are easier to build and you can get enought money to experiment with those large screens.

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