Feeds

Germany, Spain and Belgium get free mobile calls

The world turns Blyk

Choosing a cloud hosting partner with confidence

Ad-financed network operator Blyk has announced plans for expansion into Germany, Belgium and Spain, taking the concept of mobile-phone operator for freeloaders right across Europe.

Blyk customers get 43 free minutes and 217 text messages in exchange for receiving targeted adverts based on the demographic information they provide on signing up. The virtual operator - it piggybacks on the Orange network in the UK - is aimed at punters aged between 16 and 24, though disappointingly there's no ritual disconnection when you hit 25.

The network was originally exclusive in that customers could only sign up when invited by an existing customer or at a road-show. But as we noted last time we wrote about the company it was offering a "limited time" sign up on its web site and now anyone is free to join up - the exclusivity having served it's promotional purpose.

What surprising about Blyk is that it seems to be working, with more than 100,000 customers signed up and over 900 campaigns run to pay for their usage. The company blog reports a response rate of 29 per cent to MMS-delivered advertising, and a promotion with Penguin books saw seventy per cent of punters responding (pdf).

Paying for a whole MNVO through advertising seemed impossible, and if the economy takes a turn for the worse then it might still prove to be so, but Blyk has certainly made a credible effort. If the company can prove it works then surely a Google Phone can't be far off. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.