Feeds

Germany, Spain and Belgium get free mobile calls

The world turns Blyk

The Essential Guide to IT Transformation

Ad-financed network operator Blyk has announced plans for expansion into Germany, Belgium and Spain, taking the concept of mobile-phone operator for freeloaders right across Europe.

Blyk customers get 43 free minutes and 217 text messages in exchange for receiving targeted adverts based on the demographic information they provide on signing up. The virtual operator - it piggybacks on the Orange network in the UK - is aimed at punters aged between 16 and 24, though disappointingly there's no ritual disconnection when you hit 25.

The network was originally exclusive in that customers could only sign up when invited by an existing customer or at a road-show. But as we noted last time we wrote about the company it was offering a "limited time" sign up on its web site and now anyone is free to join up - the exclusivity having served it's promotional purpose.

What surprising about Blyk is that it seems to be working, with more than 100,000 customers signed up and over 900 campaigns run to pay for their usage. The company blog reports a response rate of 29 per cent to MMS-delivered advertising, and a promotion with Penguin books saw seventy per cent of punters responding (pdf).

Paying for a whole MNVO through advertising seemed impossible, and if the economy takes a turn for the worse then it might still prove to be so, but Blyk has certainly made a credible effort. If the company can prove it works then surely a Google Phone can't be far off. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.