Feeds

Germany, Spain and Belgium get free mobile calls

The world turns Blyk

Choosing a cloud hosting partner with confidence

Ad-financed network operator Blyk has announced plans for expansion into Germany, Belgium and Spain, taking the concept of mobile-phone operator for freeloaders right across Europe.

Blyk customers get 43 free minutes and 217 text messages in exchange for receiving targeted adverts based on the demographic information they provide on signing up. The virtual operator - it piggybacks on the Orange network in the UK - is aimed at punters aged between 16 and 24, though disappointingly there's no ritual disconnection when you hit 25.

The network was originally exclusive in that customers could only sign up when invited by an existing customer or at a road-show. But as we noted last time we wrote about the company it was offering a "limited time" sign up on its web site and now anyone is free to join up - the exclusivity having served it's promotional purpose.

What surprising about Blyk is that it seems to be working, with more than 100,000 customers signed up and over 900 campaigns run to pay for their usage. The company blog reports a response rate of 29 per cent to MMS-delivered advertising, and a promotion with Penguin books saw seventy per cent of punters responding (pdf).

Paying for a whole MNVO through advertising seemed impossible, and if the economy takes a turn for the worse then it might still prove to be so, but Blyk has certainly made a credible effort. If the company can prove it works then surely a Google Phone can't be far off. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.