Feeds

PS3 sale price spurs costs Sony dear

But the console's still being given away for free

Business security measures using SSL

Sony's PlayStation 3 pricing strategy has caused the company to lose around $3bn (£1.5bn/€1.9bn) over the past two fiscal years. But the electronics giant's still willing to give the console away - provided you buy a Bravia telly.

The firm’s 2008 annual report shows that Sony lost $2.1bn in fiscal year (FY) 2007 - the 12 months to 31 March 2007 – and a further $1.1bn in FY2008, as a result of subsidising the console's retail price. The production cost of the PS3 was thought to be about $800 (£400/€500) when it launched back in 2006.

It’s not all doom and gloom for Sony, however, because PS3 sales increased by around 5.6m units globally during fiscal 2008 - the 12 months to 31 March 2008 – compared to FY2007, bringing total sales to just over 9m consoles for FY2008. PS3 software sales also jumped by 44.6m to 57.9m units during FY2008.

Nonetheless, Sony’s still willing to give the console away for free Down Under. According to a report by Tweak Town, next month the firm will unveil a ‘buy a Bravia, get a PS3 free’ offer in Australia. It’s rumoured the deal will apply to about 11 Bravia LCD models, including the recently launched V4000 range.

Similar offers have been promoted by Sony before, but its latest Bravia-with-free-PS3 push has been limited to 35,000 units – so Aussie gamers and Blu-ray fans will need to be quick.

Such offers aren’t uncommon though, because when the console hit the UK back in March 2007 Virgin Megastore gave free 46in Bravia TVs to around 100 customers at the flagship London store.

New hybrid storage solutions

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.