It's time for a close-up look at mobile porn
What's that on your iPhone?
Column Apparently, someone has discovered that you can watch videos on the iPhone, and that "videos" includes "porn." Mobile porn... wow. So I asked a purveyor of photo-porn on the web what made the iPhone special for his customers.
"No idea, but we think it's the zoom," he said. "You can get to see the detail, you know?"
What we actually know about the typical iPhone user appears to be, well, probably very little. According to the excited report in Time Magazine: "About a third of iPhone users watch video on their phone, according to Nielsen Mobile; which is nearly 10 times the number that watch video on other cell phones," said Time's reporters, laying bare all the secrets of the demographic.
If you take this at face value, the "mobile internet" is here.
"Three out of four iPhone users are men with above-average incomes, and iPhone users spend heavily on entertainment. More than a third of iPhone users shell out more than $100 on phone and data charges every month, as compared with just one-fifth of other cell-phone users."
Before we run screaming into the streets, maybe we should ask some more detailed questions. Like: "How many people actually do that?" and "Do iPhone users watch more porn than Nokia phone owners?" and "Actually, how 'mobile' is this, in any sense that would concern mobile operators?" In short, do people download videos onto their PCs and Macs and then sync to the iPhone? or do they do anything other than surf the web over the air?
Umang Gupta, founder of Keynote Systems, thinks the hype is justified; but speaking as an expert in web performance measurement, he also thinks there's a lot we don't know, and need to know.
"If you look at the so-called mobile internet," he told The Register. "There are three questions which need to be solved. First, whether the wireless spectrum is able to carry all the data; next, whether we can do it at a price which people are prepared to pay; and finally whether the advertising industry can provide enough revenue to support it."
To find out the answers, you'd need a pretty good survey done of iPhone users vs desktop users vs Nokia users - and not just in America but worldwide. And to do that you'd need someone who has monitoring stations in most cities around the world where they could see exactly what individual users do with their equipment.
This is meat and drink to Keynote Systems, which meets these requirements nicely, and to Umang Gupta, long-term Silicon Valley visionary and serial entrepreneur, who thinks it's a great project. Gupta's company has "monitoring stations" in most major cities around the globe, where they do web site assessments: trying to see what locals actually see when they visit sites belonging to their clients. And they can sign up volunteers who will then allow Keynote to monitor exactly what they do online.
But the fact that Gupta thinks its a great project just goes to show how little we really know about advertising, mobile data and the Web "on the move" - because if Keynote hasn't yet done a project about some web niche then it's a pretty good giveaway that nobody has been making real money out of it... yet.
"You don't spend a lot of money, testing stuff that makes no much money for you," was Gupta's succinct analysis of whether the big players in the so-called Mobile 100 have a good grasp of market trends. And it takes a lot of money to get real information, he points out.
Confirms everything i ever thought about iphone users....
..... and i for one will certainly NOT be shaking hands with anyone who owns one (i mean, who knows what they were shaking before).
Perhaps a tie in with sony's w910i would make it an ideal device for the 21st century. Market it as an iTUG(tm)..............
Mines the one with parental control's please.............
needs to be said..
or will it be
It's the desdcrete nature of the device
iPhone and PSP both offer this kind of capability. It's an almost stealthy way to surf p0rn.
If you're on the move and want nekkid pictures you have a couple of options, dirty magazines (which will likely get you laughed at and talked about) or a nice mobile device with a decent sized screen and memory card. Most folks will at least assume your watching a movie or playing a game, most of the time they won't even look too carefully at whatever you're up to. If they do, you can always switch the screen to something else really quickly.
Seriously though, these devices are changing things. As the article suggests users can download whatever naughty pictures or vids that they desire to their memory card and hey presto naughty bits on the move. With an ability to browse on the move as well either over wi-fi or one of the various cell phone based broadband systems, owners of such devices aren't even limited to what they sync from their PC at home.
These devices are truly personal, so it's something that stays with the owner. There's less chance of discovery than say, on the family PC at home, of the PC at work.
Actually, it's pretty obvious that mobile devices like th iPhone and PSP are ideal for this, when you think about it for a moment.
Paris, and if you can't figure out why, then you don't get to borrow my iPhone....