Feeds

Google preps conflict of interest-tastic web analytics tool

Have you thought about giving your money to Google, sir?

A new approach to endpoint data protection

Mark this as an escalation of Google's recent skirmish with the web analytics industry: the search omnicorp is launching a free tool to target surfers that will compete with subscription services offered by comScore and Nielsen.

From today Google will offer shiny-suited types the tool, dubbed AdPlanner, to help them find the corners of the web where their target market might be hanging out. The New York Times reports that it will throw together data from audience measurement (Google Analytics, Google Toolbar etc), web searches, and third parties to build a picture of where advertisers will get the best results.

The product is being widely interpreted as targeting Nielsen and comScore's business. It's likely to raise market dominance concerns, as a popular analytics suite could allow Google to increase its already massive sway over the online advertising market. It'll mean the dominant company flogging ads online is also the company telling advertisers where to place them. Which seems a nice racket to be in.

The Wall Street Journal reports no reaction to the news from Nielsen or comScore today, but the fact that AdPlanner will be free, at least to begin with, is sure to send chills down their spines.

Indeed, conspiracy theorists at comScore might wonder whether its recent spat with Google over paid-for clicks, which by most accounts comScore lost, was a set up:

  1. Analytics company reckons Google clicks are down
  2. Google proves it wrong to much embarrassment
  3. Google launches rival to analytics product

Last week Google also released Trends for Websites, another free measurement effort it describes as "a fun tool that gives you a view of how popular your favorite websites are". We're not sure where the "fun" lies, but it allows webmasters to examine the popularity of websites.

The principle and sources of data for Trends for Websites are similar to AdPlanner, but the output is comparative rather than the hard(er) numbers demanded by ad agencies. ®

7 Elements of Radically Simple OS Migration

More from The Register

next story
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Fiendishly complex password app extension ships for iOS 8
Just slip it in, won't hurt a bit, 1Password makers urge devs
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?