Feeds

Google preps conflict of interest-tastic web analytics tool

Have you thought about giving your money to Google, sir?

Build a business case: developing custom apps

Mark this as an escalation of Google's recent skirmish with the web analytics industry: the search omnicorp is launching a free tool to target surfers that will compete with subscription services offered by comScore and Nielsen.

From today Google will offer shiny-suited types the tool, dubbed AdPlanner, to help them find the corners of the web where their target market might be hanging out. The New York Times reports that it will throw together data from audience measurement (Google Analytics, Google Toolbar etc), web searches, and third parties to build a picture of where advertisers will get the best results.

The product is being widely interpreted as targeting Nielsen and comScore's business. It's likely to raise market dominance concerns, as a popular analytics suite could allow Google to increase its already massive sway over the online advertising market. It'll mean the dominant company flogging ads online is also the company telling advertisers where to place them. Which seems a nice racket to be in.

The Wall Street Journal reports no reaction to the news from Nielsen or comScore today, but the fact that AdPlanner will be free, at least to begin with, is sure to send chills down their spines.

Indeed, conspiracy theorists at comScore might wonder whether its recent spat with Google over paid-for clicks, which by most accounts comScore lost, was a set up:

  1. Analytics company reckons Google clicks are down
  2. Google proves it wrong to much embarrassment
  3. Google launches rival to analytics product

Last week Google also released Trends for Websites, another free measurement effort it describes as "a fun tool that gives you a view of how popular your favorite websites are". We're not sure where the "fun" lies, but it allows webmasters to examine the popularity of websites.

The principle and sources of data for Trends for Websites are similar to AdPlanner, but the output is comparative rather than the hard(er) numbers demanded by ad agencies. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.