Feeds

Yahoo! email! fans! get! more! domains!

'A happy user stays with us for life'

The smart choice: opportunity from uncertainty

Yahoo!’s free online email service is to grow new tentacles with the company planning to add two domains alongside its existing “@yahoo.com” addresses.

The struggling internet firm said it is to introduce “@ymail.com” and “@rocketmail.com” to give people who use its service a better choice of Yahoo! email address options.

According to industry stats, the company has about 266 million peeps across the globe with a Yahoo! email address, making it the most popular web-based email in the world, ahead of Microsoft’s Hotmail and Google’s Gmail.

"We recognise that people want an email address that reflects who they are," Yahoo! Mail vice president John Kremer told Agence France-Presse.

"We have a lot of user IDs out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want."

Free web-based mail addresses are typically dished out on a first-come, first-served basis, so the likelihood of the John Smiths of this world getting their first choice from the likes of Yahoo! or Hotmail is, well, unlikely.

"This adds millions and millions of new Yahoo accounts out there for users," Kremer said. "Effectively, we are tripling the size of the Yahoo name space."

Yahoo!’s decision to offer up alternative domain names in what is a clear grab for more users of its email service comes in a week when the firm’s CEO Jerry Yang has been attempting to steer his company through choppy waters.

Sliding revenues, a public spat with rebel investor Carl Icahn and the termination of takeover talks with rival Microsoft has proved too much for some Yahoo! execs in what has proved a testing week for Yang as well as the company’s shareholders.

Kremer, however, didn’t mention Yahoo!’s bottom line and instead preferred a little bit of navel gazing when describing the logic behind adding the new domains.

"A happy user is one that stays around and is a Yahoo user for life," he said. ®

Mobile application security vulnerability report

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.