Feeds

Yahoo! email! fans! get! more! domains!

'A happy user stays with us for life'

High performance access to file storage

Yahoo!’s free online email service is to grow new tentacles with the company planning to add two domains alongside its existing “@yahoo.com” addresses.

The struggling internet firm said it is to introduce “@ymail.com” and “@rocketmail.com” to give people who use its service a better choice of Yahoo! email address options.

According to industry stats, the company has about 266 million peeps across the globe with a Yahoo! email address, making it the most popular web-based email in the world, ahead of Microsoft’s Hotmail and Google’s Gmail.

"We recognise that people want an email address that reflects who they are," Yahoo! Mail vice president John Kremer told Agence France-Presse.

"We have a lot of user IDs out there and it is pretty crowded. We want to remedy that and make sure users get the ID they want."

Free web-based mail addresses are typically dished out on a first-come, first-served basis, so the likelihood of the John Smiths of this world getting their first choice from the likes of Yahoo! or Hotmail is, well, unlikely.

"This adds millions and millions of new Yahoo accounts out there for users," Kremer said. "Effectively, we are tripling the size of the Yahoo name space."

Yahoo!’s decision to offer up alternative domain names in what is a clear grab for more users of its email service comes in a week when the firm’s CEO Jerry Yang has been attempting to steer his company through choppy waters.

Sliding revenues, a public spat with rebel investor Carl Icahn and the termination of takeover talks with rival Microsoft has proved too much for some Yahoo! execs in what has proved a testing week for Yang as well as the company’s shareholders.

Kremer, however, didn’t mention Yahoo!’s bottom line and instead preferred a little bit of navel gazing when describing the logic behind adding the new domains.

"A happy user is one that stays around and is a Yahoo user for life," he said. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.