Feeds

Start-up outfoxes Apple, Dell and HP by offering stock options with PCs

Community for hire

Internet Security Threat Report 2014

God bless Silicon Valley. Where else will you find a PC start-up offering stock options to create faux communities?

Earlier this week, we brought word of CherryPal, an intriguing Mountain View-based company that wants to do nothing less than rewire the PC market. It's got a 10 ounce "desktop," which runs on a low-power Freescale chip. All told, the machine consumes just 2 watts of power while performing even better than $3,000 space heaters from Dell, HP and others, according to CherryPal.

The company has yet to ship demo units of its products, so it's hard to tell if the machine will really live up to its billing. And once those demo units do ship, it may be awful difficult for Joe Public to find some honest reviews.

We've spotted numerous ads on Craigslist where CherryPal is offering up stock options to bloggers, writers and students who will extol the virtues of its product.

Let's see how the ad starts off.

"We are going to build the brand based on our core values, inexpensive, green, user-friendly and last but not least open. Open in our world means open source software applications as well as open communication; a consumer brand that encourages users to share ideas and influence the roadmap of future product releases.

"The products will be launched in July ... with a really big bang!!!"

Er, open apparently also means fake. And core values mean bribing people to like your gear.

"We are looking for "Brand Angels" who can spread the word through social networks like Facebook, MySpace, and others.

"Last but not least - we have very interesting compensation models (including stock option plans) in place. You will receive our product for FREE, and we rely on you to share your experiences through social networking sites/blogs. We will compensate you for promoting our product."

What happened to the good old days when you bribed people behind closed doors? That's how you make it seem like there's a real community championing a product. Tsk, tsk. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.