Feeds

Start-up outfoxes Apple, Dell and HP by offering stock options with PCs

Community for hire

Boost IT visibility and business value

God bless Silicon Valley. Where else will you find a PC start-up offering stock options to create faux communities?

Earlier this week, we brought word of CherryPal, an intriguing Mountain View-based company that wants to do nothing less than rewire the PC market. It's got a 10 ounce "desktop," which runs on a low-power Freescale chip. All told, the machine consumes just 2 watts of power while performing even better than $3,000 space heaters from Dell, HP and others, according to CherryPal.

The company has yet to ship demo units of its products, so it's hard to tell if the machine will really live up to its billing. And once those demo units do ship, it may be awful difficult for Joe Public to find some honest reviews.

We've spotted numerous ads on Craigslist where CherryPal is offering up stock options to bloggers, writers and students who will extol the virtues of its product.

Let's see how the ad starts off.

"We are going to build the brand based on our core values, inexpensive, green, user-friendly and last but not least open. Open in our world means open source software applications as well as open communication; a consumer brand that encourages users to share ideas and influence the roadmap of future product releases.

"The products will be launched in July ... with a really big bang!!!"

Er, open apparently also means fake. And core values mean bribing people to like your gear.

"We are looking for "Brand Angels" who can spread the word through social networks like Facebook, MySpace, and others.

"Last but not least - we have very interesting compensation models (including stock option plans) in place. You will receive our product for FREE, and we rely on you to share your experiences through social networking sites/blogs. We will compensate you for promoting our product."

What happened to the good old days when you bribed people behind closed doors? That's how you make it seem like there's a real community championing a product. Tsk, tsk. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.