Feeds

Gamers love in-game ads, ad industry-sponsored survey reveals

Sell it to me

Remote control for virtualized desktops

Sony has only just given the green light on advertisements in videogames, but a study’s already found that the vast majority of gamers really don’t mind being barraged by sales slogans during gameplay.

Over 80 per cent of gamers feel videogames are still just as enjoyable with ads as without, according to a study conducted on behalf of in-game advertisement firm IGA Worldwide and which talked to 1300 gamers. The study even found that, on average, gamers’ positive opinion of a product improved by 61 per cent once it had been featured in a videogame.

Earlier this month, Sony announced that it would begin allowing “dynamic” in-game advertising onto PlayStation 3 titles. Anyone wanting to plug their product in a videogame has to go through Sony’s dedicated partner, which is – yup, you guessed it - IGA Worldwide.

Dave Anderson, senior director of business development at Activision, said: “From the research it is clear that the overwhelming majority of consumers enjoyed the gaming experience just as much, if not more, with dynamic ads present."

No titles featuring in-game ads have been released since Sony gave the green light, but with such damningly positive research, salesmen are surely speeding up their advertising departments to get ads into games soon.

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.