Feeds

Gamers love in-game ads, ad industry-sponsored survey reveals

Sell it to me

Security for virtualized datacentres

Sony has only just given the green light on advertisements in videogames, but a study’s already found that the vast majority of gamers really don’t mind being barraged by sales slogans during gameplay.

Over 80 per cent of gamers feel videogames are still just as enjoyable with ads as without, according to a study conducted on behalf of in-game advertisement firm IGA Worldwide and which talked to 1300 gamers. The study even found that, on average, gamers’ positive opinion of a product improved by 61 per cent once it had been featured in a videogame.

Earlier this month, Sony announced that it would begin allowing “dynamic” in-game advertising onto PlayStation 3 titles. Anyone wanting to plug their product in a videogame has to go through Sony’s dedicated partner, which is – yup, you guessed it - IGA Worldwide.

Dave Anderson, senior director of business development at Activision, said: “From the research it is clear that the overwhelming majority of consumers enjoyed the gaming experience just as much, if not more, with dynamic ads present."

No titles featuring in-game ads have been released since Sony gave the green light, but with such damningly positive research, salesmen are surely speeding up their advertising departments to get ads into games soon.

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.