Feeds

Microsoft's searches for European ad clicks

Plans tent city research centre

Top 5 reasons to deploy VMware with Tegile

Microsoft today unveiled plans to speed up investments in Live Search just days after Google and Yahoo! agreed to an online ads love-in that left Redmond spitting feathers.

The software giant, in a cheap bid to grab a few web clicks, rushed out a press release to tell the world about a new search technology centre (STC) coming soon to Europe.

However, it hasn’t announced where the new hub will be located.

Despite the absence of that, ahem, minor detail, Microsoft was terrifically keen to point out that it has been busy splashing the cash on internet ad investments such as the $1.23bn acquisition of Fast Search & Transfer SA in January this year. Just don’t mention Goo-Hoo!, OK.

Apparently, Microsoft’s second STC (the first one arrived in Beijing, China in October, 2005) will find a home somewhere in Europe in the firm’s 2009 fiscal year - in other words, pop pickers, sometime after 1 July next year. It could be in the UK, Germany, France or even all three, said the company.

By that time - assuming US and European Union regulators don’t crash the party - Yahoo! and Google might well be busily counting the moolah their new ads powerhouse could be pulling in.

Last month, in a desperate attempt to woo people away from Google, Redmond unveiled a new site called "Live Search Cashback".

If you use its Live Search engine to find and purchase certain products, Microsoft will refund between two and 30 per cent of the purchase price. These refunds come straight from Microsoft's product-selling partners. Each refund is equal to the ad fee forked over to Microsoft, and partners only pay if a sale is completed.

So the software multinational, which – according to the latest figures from online tracker comScore – holds less than ten per cent of the global internet search market against Google’s massive 60 per cent chunk, is making no money on this new breed of ad.

Last Thursday Yahoo! terminated all acquisition talks with Microsoft, grumbling that Redmond was only interested in the internet provider's search business.

On the same day Google parachuted in by confirming that it will give Yahoo! access to its AdSense service in the US and Canada. ®

Internet Security Threat Report 2014

More from The Register

next story
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Was ist das? Eine neue Suse Linux Enterprise? Ausgezeichnet!
Version 12 first major-number Suse release since 2009
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.