Feeds

Microsoft's searches for European ad clicks

Plans tent city research centre

New hybrid storage solutions

Microsoft today unveiled plans to speed up investments in Live Search just days after Google and Yahoo! agreed to an online ads love-in that left Redmond spitting feathers.

The software giant, in a cheap bid to grab a few web clicks, rushed out a press release to tell the world about a new search technology centre (STC) coming soon to Europe.

However, it hasn’t announced where the new hub will be located.

Despite the absence of that, ahem, minor detail, Microsoft was terrifically keen to point out that it has been busy splashing the cash on internet ad investments such as the $1.23bn acquisition of Fast Search & Transfer SA in January this year. Just don’t mention Goo-Hoo!, OK.

Apparently, Microsoft’s second STC (the first one arrived in Beijing, China in October, 2005) will find a home somewhere in Europe in the firm’s 2009 fiscal year - in other words, pop pickers, sometime after 1 July next year. It could be in the UK, Germany, France or even all three, said the company.

By that time - assuming US and European Union regulators don’t crash the party - Yahoo! and Google might well be busily counting the moolah their new ads powerhouse could be pulling in.

Last month, in a desperate attempt to woo people away from Google, Redmond unveiled a new site called "Live Search Cashback".

If you use its Live Search engine to find and purchase certain products, Microsoft will refund between two and 30 per cent of the purchase price. These refunds come straight from Microsoft's product-selling partners. Each refund is equal to the ad fee forked over to Microsoft, and partners only pay if a sale is completed.

So the software multinational, which – according to the latest figures from online tracker comScore – holds less than ten per cent of the global internet search market against Google’s massive 60 per cent chunk, is making no money on this new breed of ad.

Last Thursday Yahoo! terminated all acquisition talks with Microsoft, grumbling that Redmond was only interested in the internet provider's search business.

On the same day Google parachuted in by confirming that it will give Yahoo! access to its AdSense service in the US and Canada. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.