Feeds

Microsoft ga ga over Goo-Hoo! deal

Software giant campaigns against Google-Yahoo! tie-up

Gartner critical capabilities for enterprise endpoint backup

Microsoft kicked off a campaign on Friday against the advertising collaboration deal struck between Google and Yahoo!, Reuters reports.

Quoting two sources familiar with the matter, the news agency said that just one day after Google agreed to sell ads on Yahoo!’s website Microsoft contacted Washington-based advocacy groups that work to influence policy.

According to one source who received an email from the software giant, Microsoft grumbled that the search, advertising and IM deal between its two biggest internet rivals, which was inked last Thursday, would “limit choices for advertisers and publishers” and “destroy a competitive alternative.”

However, Google and Yahoo! have – presumably in an effort to avoid scrutiny from European Union and US regulators – stressed that the new tie-up is not a merger, won't take out any competitors, increase Google's share of search traffic or prevent Yahoo! from making similar arrangements with others.

Microsoft, if the quoted sources are to be believed, unsurprisingly disagrees.

The company has alleged that the two firms signed what amounts to a price-fixing agreement by effectively setting a minimum price for ads on some key word searches, according to another source familiar with Microsoft’s thinking who spoke to Reuters.

Microsoft was not immediately available for comment on any Redmond-led campaign that opposes the Goo-Hoo! deal.

On Friday Microsoft spokesman Jack Evans reiterated the firm’s party line on the agreement saying that it would hamstring competition in the increasingly lucrative web ad marketplace.

"Our position has been clear since April that any deal between these two companies will increase prices for advertisers and start to consolidate more than 90 per cent of the search advertising market in Google's hands," he said.

The US Senate's Antitrust Subcommittee said late last week that it will investigate Yahoo!'s Ballmer-battling search tie-up with Google. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?