Feeds

80% want legal P2P - survey

Physical music surprisingly perky, BMR finds

  • alert
  • submit to reddit

Boost IT visibility and business value

A fascinating survey of music consumption conducted for British Music Rights has good and bad news for the beleaguered music business.

The bad news: online file sharing is more prevalent than other surveys suggest. The good news: a lot of people are willing to pay for a service that offers legal, licensed P2P file sharing. Half the people surveyed think distributors such as large telecomms companies should pay creators from the proceeds of such a license. And a surprisingly large number of people still value physical music goods, with two thirds of potential subscribers to legal P2P saying that they would continue to buy CDs.

Legal P2P services have been waiting in the wings for years, and telcos and ISPs are keen to offer innovative music sharing services that allow them to escape the fate of being in a low-margin commodity business. However, the biggest labels have feared that a service would cannibalise their physical sales; and without the ability to offer all music, telcos won't bite. The BMR survey may persuade rights holders to break the impasse.

74 per cent of people surveyed said they wanted a legal P2P service where they could "own" and keep the songs downloaded. The figure rose to 80 per cent amongst active P2P downloaders.

Enthusiasm was notably cooler when it came to paying for streaming music. 64 per cent were not interested in a file streaming service that didn't allow the punter to keep a permanent copy.

62.9 per cent of potential subscribers to a legal file sharing service still said they'd continue to buy CDs, compared to 52.3 per cent of potential subscribers to streaming services that don't let you keep the music.

BMR survey: most want to pay for a legal P2P file sharing services

In the "digital age", people still love their music collections. 73 per cent value it as their most treasured possession - higher than their mobile phone and higher than any other prompted item, such as clothes, DVDs or books.

So why are CDs, which are filling the charity shops by the lorry load each day, still valued so highly? The most cited reason was simply the desire to own a physical hard copy of the music. Over 40 per cent said they like aspects of the CD packaging. Less than 10 per cent said it was because the CD had superior sound quality.

Share the music

63 per cent acknowledge they "illegally" download unlicensed music - with the average monthly download being 53 tracks a month.

BMR survey: why do people download music?

Altruism plays a large part, the survey discovered. More than two thirds said they were giving something back to the community. The reason that most frequently appears on website comments - that music is "too expensive" - was only cited by around 10 per cent of respondents.

"This suggests that respondents recognise the value in the ‘share-ability’ of music and are motivated by a sense of fairness and the principle of reciprocity – something for something illegally," BMR concludes.

Only 10 per cent of the population surveyed hasn't shared music one way or another. BMR discovered that making music available online is far more widespread - "a common activity for many respondents".

BMR survey: why do people upload music?

Overall, 62 per cent of respondents have downloaded music using P2P, and 52 per cent have uploaded music. The average number of CDs copied and passed on to friends 5.05 for the 18-24 age group, and 2.30 for 25+.

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.