Feeds

MySpace hides in bathroom ahead of make-over

News Corp still poking around for revs

The essential guide to IT transformation

MySpace will be given a Facebooklift next week – a move seen by many as News Corps’ latest attempt to force the social networking website to earn its keep.

Tons of changes will be made to the site in the coming months in what Rupert Murdoch’s media empire has described as the largest scale re-launch of a website of its size.

It said next Wednesday (18 June) is the big day when saddos users will be greeted with a new homepage, profile editing, navigation, search and MySpace TV player facilities to fiddle with.

"This is more than a facelift; we're changing the way people interact with the site and with brands," said the company.

News Corp, which bought MySpace for $580m in 2005, said it hoped the revamp will help it attract a wider demographic because it no longer wants to be saddled with the Web 2.0-shattering perception that the site is only for teens and young adults.

It added that it has inked a deal with a major advertiser to take over the US MySpace homepage on the first day of the relaunch.

Last month News Corp admitted that MySpace had missed its financial targets. The site will fall short of its annual revenue target of $1bn by 10 per cent, while third quarter revs dropped to $210m from $233m in the preceding three months.

Meanwhile, MySpace’s rival Facebook is also undergoing a redesign. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?