Feeds

Country mice oppose Yahoogle

'A threat to the dusty back roads of the information superhighway'

Internet Security Threat Report 2014

Even rural America takes issue with this Yahoogle idea.

Today, six organizations representing "the dusty back road of the information superhighway" shot a letter to John Conyers and Patrick Leahy - heads of the US House and Senate judiciary committees - calling for public hearings on a potential search tie-up between the world's largest search engines.

"We write to request that your respective Committees hold prompt hearings on the proposed partnership between Google and Yahoo! which threatens to create a monopolistic concentration of power in the market for online search and related advertising," reads the letter, signed by everyone from American Corn Growers Association and National Latino Farmers & Ranchers Trade Association to the League of Rural Voters. "This issue is of immense importance to rural communities that we represent."

Larry Miller, a Corn Growers Association board member, tells The Reg that country folk use search engines too. "Even though we're on the dusty back road of the information superhighway, internet search is still critical to our small businesses, our education systems, and our farmers and ranchers," he says.

In an effort to fight off that mega merger bid from Microsoft, Yahoo! leaked word of a possible Google pact back in April, and the two companies actually tested Yahoo! search pages populated with Google ads.

Miller's Corn Growers and the League of Rural voters have already complained about the relationship with a letter to the US Justice Department, and now they've turned to Congress.

As it is, Miller says, farmers have access to a limited number of suppliers - and a limited number of buyers. The ultimate worry is that a Yahoogle pact shrink opportunities still further.

"A large monopolist can discriminate against small and middle-sized businesses from rural communities in favor of larger, more moneyed firms, driving up online advertising prices for everything from feedstock to equipment and shutting out hundreds of small businesses who need an open platform on which to market their products," the letter to Conyers and Leahy continues.

Or as Miller puts it: "If there are fewer competitors in the search market, how easy will it be for corporate money to buy what you see when you search?" ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.