Feeds

EMI hires the Biggest Brain in Sadville

Why?

Intelligent flash storage arrays

How desperate is EMI? Desperate enough to hire the co-founder of Sadville? Amazingly, yes. Not only is a graphics programmer joining the storied British music group as head of "digital strategy" - he cheerfully admits he doesn't know anything about the music business. And he doesn't even like music - he's only bought five albums in the past eight years and three of those are by Rush.

Welcome to EMI, then, Linden Labs co-founder Cory Ondrejka.

Of course, not knowing anything about the business one is in, or liking the product it produces, are no obstacle to a successful career. But after years of digital flops, the music business needs some savvy. And here, it's EMI's claim that "Ondrejka drove multiple initiatives that generated enormous value from user participation, creation, and collaboration" that might raise a few eyebrows.

Second Life is the puerile virtual reality game that Ondrejka midwifed. It's best known to regular Reg readers for its flying penises and currency scams. However, it's lacking in all the things EMI (or any other digital music company) needs. Scalability, security, and sustainability - three things music companies desperately need from their technology providers - are all lacking in Sadville.

For all the acres of press coverage, Second Life never matched the numbers claimed for it. Deceptively, the company claimed people who'd logged in once - a number it said was in the millions (12m at the latest claim), were "residents". The true figure (which Linden Labs no longer displays on the front page) was between 15,000 and 20,000 - the population of a small town, as Shaun Rolph pointed out here in The phony economics of Second Life last year.

Linden Labs sucked down over $30m worth of investment from VCs in order to draw a crowd of just a few thousand. (The privately-held company now claims it is profitable, but that comes from money generated by a handful of fanatical subscribers, mostly from recurring virtual "land" fees.

(It's not called Sadville for nothing.)

And even with tiny numbers, compared to far more popular multiplayer games, Second Life creaked beneath the load. Just this weekend another attempt to scale the network saw these problems fixed:

"Avatar no longer sinks slowly while hovering (and 'hopefully' [our emphasis] no longer displays other slow rise/fall symptoms in hover modes) and "Avatar no longer gets stuck in hover when walking up stairs or impacting prims at certain angles".

Ah, yes. That'll come in useful at EMI.®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.