Feeds

Sony says yes to in-game PS3 adverts

Groan

Internet Security Threat Report 2014

The virtual world used to be one of the few places where we weren’t continually blasted with adverts, but no longer. Sony has announced plans to introduce "dynamic" in-game advertising on the PS3.

Manhunt2

Come to Al's Axes, for all your Axe needs! Chop-chop!

Very soon you could be firing off rounds at aliens from far away worlds, when an advert for “Bob’s Gun Store, Route 409” pops up. Alternatively, you could be burning virtual rubber and drive past signs for everything from beer to breadsticks, pizzas to petrol - with the latest gas price, presumably.

Any company that wants to put their advert within a game will have to speak with Sony’s…ahem… “in-game advertisement distribution partners”, the first of which is IGA Worldwide. IGA’s targeting the ads, unsurprisingly, at 16- to 35-year-olds.

In-game advertising is expected to be worth around $971m (£498m/€630m) by 2011, according to market watcher the Yankee Group, Sony chirped. Good for Sony - but not for gamers, we'd suggest...

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.