Verizon sends text messages to the big screen
Don't turn off your mobile in the cinema
Verizon will be asking moviegoers about their music preferences and posting their responses up on the cinema screen as part of a new pre-movie advertisement.
The promotion starts mid-June, and will precede 3,500 film showings around the US. Punters will be asked questions about the kind of music they like, and invited to respond by text. They'll then sit through a couple of adverts from Verizon, followed by a chart showing the preferences of that audience, in that theatre, on that day.
This is made possible by Screenvision, and their 7,000 digital screens.
Digital cinema has been promised for years now - it was supposed to change the cinema into a flexible venue that could show everything from classic films to last night's EastEnders, but it's always fallen down when it came to deciding who was going to pony up the cash for it.
The studios are the ones who gain most from digital distribution; they don't have to print and distribute physical copies of films, and can make additional income by getting cinemas to show their back catalogue. But the projectors belong to the cinemas, who have proved remarkably reluctant to pay for the upgrade.
Digital cinema also makes interactive and local advertising possible - replacing the traditional lurid slides of the nearby curry house that are so much a part of the UK cinema experience.
With Screenvision expanding their deployments we look forward to a Google-Adwords-style market, where advertisers bid for a number of viewings linked to films of a specific genre - just so long as everyone is reminded to turn their phones off before the film begins. ®
There's something about advertisers
As I am reading several comments here and elsewhere, and having put together the various conversations in which I have been involved or have heard, I awaken to the reality that is advertising.
See, when a venue becomes less popular and less money comes in from the advertising as a result, rather than make the venue more attractive more advertising is pumped in. That results in less product, reduces the attractiveness of an already less attractive environment, and eventually even fewer, if any, attendees.
Theaters aren't making enough money? Throw up five minutes of advertisements before the movie starts, jack up the price of tickets. Why bother realizing that people want movies that aren't shit? What ever happened to the idea of a block-buster?
People aren't buying enough DVDs? Well, just put ads on them that cannot be skipped, guaranteeing our advertisers viewings. Oh, and jack up the price again.
Thankfully, there are plenty of programs out there to strip out the good parts of a DVD and burn it to a new one. Voila, no more crap on your DVD.
Paris, stripping out the good parts.
Dude, if you were in the same room as me (and it wasn't so tacky in the UK anyhoo) I'd High Five you..... your comment is seriously the funniest thing I've read all week. Well done!
never understood cinemas
especially if they can't get me a beer out of the fridge or pause the film when i want to piss the previous beer out.
come on people it's 2008, cinemas only existed because people couldn't afford their own projectors... therefore they didn't mind sitting like battery chickens surrounded by idiots and bad interior design. it was better than sitting at home and looking at the wall. Whereas now, your wall probably has an HD tv on it, and you probably have a super 5.1 sound system which annoys everybody else in your block of flats because you coupled it to the thin floor. So why would you go to a cinema? You actually like paying five pounds for a gram of popcorn?