Feeds

America.com auction fails to hit cash target

Sub-prime web real estate

Beginner's guide to SSL certificates

America.com, assumed to be one of the web's most valuble addresses, has disappointed its owner by failing to sell at auction, prompting fears that the property slump has spread to digital real estate.

Bidding last week reached only $1.71m, millions short of the seller's expectations. Prior to the auction some in the domain business had speculated that America.com would top the $12.5m paid for Sex.com.

The world record price for a domain was smashed last year by the sale of Business.com to a phone directory publisher for $350m.

The America.com auction was run by domain reseller Sedo for an unidentified owner. Nora Nanayakkara, the firm's director of business development said: "The fact America.com didn't hit its reserve price belies the fact bidding did reach a huge valuation but the seller understandably has very high expectations for that domain."

"However, sometimes it is just a case that the extent of the paperwork and due diligence required on the part of the most determined buyers is simply at odds with the time left to bid in the auction. Buying a multi-million dollar domain name is not quite so easy to reconcile on the spur of the moment as buying concert tickets on eBay, even when the business case is rock solid."

Others are wondering whether America.com's failure to hit target is the first sign of the global economic downturn hitting the domain business. ®

Intelligent flash storage arrays

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.