Feeds

Heaviest Virgin Media downloaders face new daytime go-slow

Operation Hog Strangle

The essential guide to IT transformation

Virgin Media will double the number of hours it throttles the bandwidth of customers who hammer its network day and night, changes to its traffic management policy have revealed.

The tightened regime means that between 10am and 3pm subscribers to its "M", "L" and "XL" packages will have their connection throttled for five hours if they download more than their full speed ration.

The decision follows recent regional testing of extended restrictions in London and the North West. Previously the brakes were only slammed on for five hours if limits were exceeded at any point between 4pm and 9pm.

Now, "M" customers who bust 900MB during the day will have their theoretical maximum download halved from 2Mbit/s to 1Mbit/s. "L" and "XL" users' usual headline speeds of 10MBit/s and 20MBit/s will be slowed by three quarters if they break daytime download limits of 2400MB and 6000MB respectively.

The download thresholds for the daytime throttling period are double those of the evening period, which also restricts uploads. We've reproduced Virgin Media's explanatory table below:

Virgin Media says that at current levels of demand, one per cent of its 3.8 million customers will be affected by the new daytime restrictions. In the evening, when ISP networks are under most strain, traffic limits are aimed at the top five per cent heaviest users.

A spokesman said the new rules are necessary to ensure quality of service for the majority. The move will nevertheless anger some who have been tricked into believing that "unlimited" broadband actually exists by years of crummy marketing by the ISP industry.

The cable monopoly, created by the merger of NTL and Telewest in 2006, is currently working to boost its top speed to 50MBit/s as part of its strategy to put broadband at the centre of its quadruple-play offering. recent trials to ramp Virgin Media's 10Gbit/s backhaul to 40GBit/s in support of the upgrade were successful. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?