Feeds

Nokia shows an Orange face to the world

Operator and manufacturer in perfect harmony

High performance access to file storage

Orange and Nokia have signed a strategic deal involving ten new handsets across the Orange businesses. Most importantly, it means Nokia's Ovi media service is becoming part of the Orange customer's experience.

The ten new handsets will come out over the next three years and will be part of Orange's Signature range, which has so far been largely limited to Windows Mobile devices.

Orange's Signature devices have a home screen application, provided by Abaxia, to replace the existing idle screen and provide quick links to Orange services as well as news-tickers and the like. The deal with Nokia puts links to Ovi services right there in Orange's idle screen alongside its own services.

Ovi is Nokia's m-commerce portal, currently packing a couple of million music tracks and a selection of N-Gage games, but with the stated aim of becoming the place punters go to buy mobile content, from Nokia, and each other.

To achieve this Nokia is willing to bypass operators entirely if they won't work with the wannabe content provider, embedding Ovi and other services into the handset software with links straight back to Finland. But working with an operator is much easier for all concerned, and the Orange connection should put links to Nokia's services onto non-Nokia handsets too.

Not all the links will be to Ovi though - punters wanting music will be guided to the Orange Music Store, while gamers will be offered the option of Orange or N-Gage stores.

Ovi has a very long way to go if it is going to compete with iTunes, which would seem to be a more achievable objective if this deal included Ovi as the preferred music supplier. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.