Feeds

Hello Kitty gets claws into UK electronics

Branded gear and mobile content on the way

The essential guide to IT transformation

Brand developer Comment Retail Services has signed a deal to bring Hello Kitty into the hands of UK punters by way of mobile phone content and branded electronics, reports licensing.biz.

Hello Kitty is Japanese in origin, but has always been popular in the USA. In the UK the brand already adorns clothing and toys, but not much in the way of electronics, and it's sometimes hard to convey to Europeans just how pervasive the cute cat is in Japan.

Jonathan Ross, the UK TV presenter, even decided to hold his wedding in Hello Kitty land in Japan, a ceremony overseen by an enormous talking tree.

We're looking forward to seeing Hello Kitty phones and MP3 players, though personally we'll pass on the vibrator. Greater presence for the brand will also help answer the long-debated question - which is worse, Hello Kitty or Disney? ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.