Feeds

Google unveils Image Search image ads

'A seamless experience'

Top three mobile application threats

Google has added image ads to its Image Search engine.

Earlier this month, in a radio interview with Bloomberg, Google indicated that image-happy ads were on the way, and they officially arrived this morning, during a press event at the company’s headquarters.

"What we’re announcing today is a new suite of image-related experiments [in which we're] pairing display ads with image search," said R.J. Pittman, Google’s director of product management. "We believe that if we can align the nature of the images from advertisers with the nature of the images in image search, we can really help users find more of what they’re looking for."

They can also make a great deal of money.

As Pittman demonstrated, ads will appear in a highlighted box above organic image results, but also in a similar box right alongside organics. Yes, this is similar to what you get with standard web searches: Some ads at the top, some on the side. But – judging from the screens showed by Pittman – the difference between ads and other results may not be as obvious to the casual web surfer.

In Pittman's slides, some ads were indistinguishable from organic results except for a yellow background and a "sponsored links" tag. They were the same size, the same format, etc. - and they were not set to the side of the page.

"You’ll see that there’s a kind of more seamless and complete user experience than just running a snap of ads down the side and across the top," Pittman said. But Pittman reiterated that at this point, Google is still experimenting with these ads, and things may change depending on responses from users.

"This is one of our most popular properties, and we want to monetize it," said Marissa Mayer, vice president of search products and user experience. "And we want to do it in a way that actually improves user experience."

Of course, her definition of an improved user experience may differ from yours. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.