Feeds

AMD turns to exclamation mark to rally gamers to cause

Game! launched!

Gartner critical capabilities for enterprise endpoint backup

AMD has begun pitching its processors, graphics engines and chipsets as the ideal foundation for gaming PCs.

The AMD Game! initiative takes in two specs: the regular Game! PC and the Game! Ultra PC. The latter requires a four-core Phenom X4 9500 processor and ATI Radeon HD graphics in CrossFire configuration, all sitting on a motherboard based on AMD's 770 chipset.

The more basic Game! set-up also centres on the 770, but this time with an Athlon X2 5600+ CPU and a single Radeon HD 3650 GPU. In between, are various versions with Phenom X3 CPUs, Phenom X4s but no CrossFire, and so on.

All configurations come with suitable case stickers on the off-chance the hapless punter forgets what's inside his or her computer.

AMD Game! and Game! Ultra stickers

AMD's Game! stickers: for! your! box!

The Game! approach might sound like a take on Intel's notebook-centric Centrino brand, this time for gaming desktops, but it's actually closer to Nvidia's SLI Marketplace initiative - a way of highlighting systems based on each vendor's various components and suitably certified that all the bits work together.

The initiative takes in not only CPUs, GPUs and chipsets, but also rates mice, controllers, keyboards, cases, cooling systems and memory for compatibility with each trio of AMD silicon products. All this will make for "console-like simplicity". Apparently.

Like SLI Marketplace, AMD's Game! initiative will steer the build-your-own PC brigade along the path of righteousness - as AMD sees it - and also help novices see red with by nudging them toward system builders who've put together pre-assembled AMD-based rigs.

Next gen security for virtualised datacentres

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?