Feeds

AMD turns to exclamation mark to rally gamers to cause

Game! launched!

Security for virtualized datacentres

AMD has begun pitching its processors, graphics engines and chipsets as the ideal foundation for gaming PCs.

The AMD Game! initiative takes in two specs: the regular Game! PC and the Game! Ultra PC. The latter requires a four-core Phenom X4 9500 processor and ATI Radeon HD graphics in CrossFire configuration, all sitting on a motherboard based on AMD's 770 chipset.

The more basic Game! set-up also centres on the 770, but this time with an Athlon X2 5600+ CPU and a single Radeon HD 3650 GPU. In between, are various versions with Phenom X3 CPUs, Phenom X4s but no CrossFire, and so on.

All configurations come with suitable case stickers on the off-chance the hapless punter forgets what's inside his or her computer.

AMD Game! and Game! Ultra stickers

AMD's Game! stickers: for! your! box!

The Game! approach might sound like a take on Intel's notebook-centric Centrino brand, this time for gaming desktops, but it's actually closer to Nvidia's SLI Marketplace initiative - a way of highlighting systems based on each vendor's various components and suitably certified that all the bits work together.

The initiative takes in not only CPUs, GPUs and chipsets, but also rates mice, controllers, keyboards, cases, cooling systems and memory for compatibility with each trio of AMD silicon products. All this will make for "console-like simplicity". Apparently.

Like SLI Marketplace, AMD's Game! initiative will steer the build-your-own PC brigade along the path of righteousness - as AMD sees it - and also help novices see red with by nudging them toward system builders who've put together pre-assembled AMD-based rigs.

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.