Feeds

Wake up and smell the Doritos™ - Avril Lavigne's manager

Mmm. Doritos.

Beginner's guide to SSL certificates

"Music is an emotional property. If you think about it music has always been free and it's only in the last fifty or sixty years that we've been able to monetize it."

What a good thing, I said. Gifted people don't have to work in factories or call centres if they can ship enough stuff. So why go back to the past? How is that progressive?

"I fundamentally disagree with you," said Terry. " The whole world is now a marketplace. Where there's eyeballs there's an ability to monetize.

Which is what The Reg does every day, I countered. But the sums for general purpose music sites, are fairly puny, are they not? Or social networks? Facebook apparently extracts about $3 a year per user. And that's the biggest social network.

Terry says that as a company over 60 per cent of its revenue was from digital, not physical sales last year. And we'll see a "new middle class" of artists arise.

The duo the Folk Weepies he says made over half a million dollars last year.

But what about the serious money giant telco's rake in? Wasn't that a more better prospect for future revenue than the ad department of a crisp company?

While stressing that there are lots of sources of money, McBride passionately agrees:

"Guys, cough up please," he says. "The ISPs damn well should pay. They pretend they can't do anything about their networks but when something goes wrong, they're sure there quick."

When he says people "don't understand copyright", he explains, what he means is that people don't understand the mechanics of the process. I said I thought this was risky - give people a moral justification not to pay, and people will bite your hand off to seize it. It isn't difficult. Or particularly clever.

McBride describes the report as "a checklist for artists", which seems reasonable. But unlike the incendiary predecessor in this MusicTank series - the one by Peter Jenner - there's more hope than reality in this one. ®

Download Terry's thoughts from here (it isn't online yet, but should be soon). ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
Inside the EYE of the TORnado: From Navy spooks to Silk Road
It's hard enough to peel the onion, are you hard enough to eat the core?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.