Feeds

Phones 4u accused of misleading customers

Ofcom launches investigation

Next gen security for virtualised datacentres

Responding to a "large number of complaints from consumers", Ofcom has opened an investigation into high-street retailer Phones 4u's selling practices to make sure it's playing by the book.

Selling mobile phones is a very competitive business, and with sales staff paid a commission which varies between contracts supplied, it's hard to prevent them pushing the product that gains them the biggest bonus rather than most suits the customer.

A recent episode of the documentary series Dispatches highlighted the problem, asking one Sarah, who had recently bought a new phone: "When you signed an 18-month contract did you know that if you wanted to change within those months you would be liable to carry on paying until the end of the contract?" "No," replied the bemused member of the public, who presumably had no idea what a contract is but did have a shiny new phone.

With customers like that it's hardly surprising that salesmen nudge them in the wrong direction every now and then.

"Few customers are told that signing a contract is a major financial commitment," the programme continued, apparently accusing phone retailers of failing to notice the stupidity of their customers.

In a statement, Phones 4u told us: "Phones 4u prides itself in maintaining the highest standards of customer service. If any instances where this has not been the case are brought to light, as a result of this enquiry, we will act accordingly."

Which is all that one can expect until the results of the investigation are known. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?