Feeds

Dell denies death of XPS to aid Alienware

One for custom jobs, the other for mass-produced systems

3 Big data security analytics techniques

Dell has denied that it plans to kill off the XPS gaming PC brand and promote its Alienware gaming PC subsidiary instead. Both names will "live on", it said last night.

That the PC giant intends to knock XPS on the head was suggested this week by the Wall Street Journal.

There's certainly cross-over between Alienware and XPS. Alienware was formed to create customised gaming PCs, but it's steadily extended itself into more mainstream markets - media centre systems, for instance.

Equally, the XPS line has grown from exclusively focusing on gaming to incorporate consumer-oriented laptops and all-in-one desktops, and systems for content creators. XPS was established before Dell acquired Alienware in 2006.

Alienware insiders indicate that the subsidiary is encouraging its new master to promote it as the group's gaming brand, but the Dell stance, posted on a company blog, suggests it's not entirely going to get its way.

"XPS gaming systems will remain an important part of our gaming product portfolio," blogger Anne Camden blogged. "We don't plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming."

Camden continued: "We are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future."

Essentially, then, Alienware will continue to offer custom gaming systems, focusing on close co-operation with the customer for whom price is a secondary concern, while XPS will be used to offer rigs for gamers who want high performance, but don't want to spec out systems themselves or will accept a lesser machine for a lower price.

Related Reviews
Alienware Area 51 ALX CrossFireX gaming PC
Dell XPS M1330 laptop

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.