Feeds

Dell denies death of XPS to aid Alienware

One for custom jobs, the other for mass-produced systems

Top three mobile application threats

Dell has denied that it plans to kill off the XPS gaming PC brand and promote its Alienware gaming PC subsidiary instead. Both names will "live on", it said last night.

That the PC giant intends to knock XPS on the head was suggested this week by the Wall Street Journal.

There's certainly cross-over between Alienware and XPS. Alienware was formed to create customised gaming PCs, but it's steadily extended itself into more mainstream markets - media centre systems, for instance.

Equally, the XPS line has grown from exclusively focusing on gaming to incorporate consumer-oriented laptops and all-in-one desktops, and systems for content creators. XPS was established before Dell acquired Alienware in 2006.

Alienware insiders indicate that the subsidiary is encouraging its new master to promote it as the group's gaming brand, but the Dell stance, posted on a company blog, suggests it's not entirely going to get its way.

"XPS gaming systems will remain an important part of our gaming product portfolio," blogger Anne Camden blogged. "We don't plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming."

Camden continued: "We are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future."

Essentially, then, Alienware will continue to offer custom gaming systems, focusing on close co-operation with the customer for whom price is a secondary concern, while XPS will be used to offer rigs for gamers who want high performance, but don't want to spec out systems themselves or will accept a lesser machine for a lower price.

Related Reviews
Alienware Area 51 ALX CrossFireX gaming PC
Dell XPS M1330 laptop

Combat fraud and increase customer satisfaction

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.