Feeds

UK punters love Nokia, hate McDonalds

Still buying more burgers than phones though

Intelligent flash storage arrays

The annual "Brands We Love, Brands We Hate" survey shows Nokia topping the charts as most loved brand in the UK, while McDonalds, AOL and The Sun are the most hated.

The survey is run by Marketing magazine and Joshua G2, who polled a thousand people around the UK. Nokia tops the charts as the fave brand of the people, with the iPod coming in a close second, followed by O2 and Facebook.

Interestingly Apple doesn't get a look in, as the product outshines the company.

At the other end of the spectrum comes the ubiquitous burger joint and Bulgarian-airbag-fixated tabloid, along with AOL, N-Gage and TK Maxx.

Nokia must be pleased to see that at least someone has heard of the N-Gage, though from what we can fathom of the figures only one person actually thought the brand had credence - a chap aged around 30 and living in the south of the country.

Of course, just 'cos they hate your brand doesn't mean they won't buy your product. The Sun is unlikely to be too upset to see itself listed, and TK Maxx still seem to be selling an awful lot of clothes to someone.

Perhaps it's like finding someone who voted for Thatcher, or Boris these days - no one will admit to it, but an awful lot of people did. People might hate The Sun, but they're still reading it, or (like ourselves) just buying it for the pictures. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.