Feeds

Nvidia exec admits GPU line-up is numerically 'challenged'

Too many cards, too many choices

Choosing a cloud hosting partner with confidence

Nvidia has admitted that its vast array of graphics chips is bewildering consumers, who find increasingly difficult to work out what does what.

The confession comes from erstwhile Register columnist Roy Taylor who admitted to website GamesIndustry.biz that "there is a need to simplify [the range] for consumers, there's no question".

He added: "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."

A quick look at Nvidia's website reveals the extent of the problem: seven GeForce 7-series product lines, each with up to two members - labelled LE, GS, GT etc - along with four classes of GeForce 8-series GPUs - again with sub-labels GS, GT, GTS, GTX and Ultra - and two 9-series lines suffixed GSO, GT, GTX or GX2.

Just to keep buyers on their toes, the GeForce 9600 series isn't as powerful as the 8800 line, despite the higher model number.

And that's just the desktop product line... And before the arrival of Nvidia's next generation of GPUs which is surely not very far off now...

It all derives from the desperate competition waged between Nvidia and AMD/ATI, and the need both firms felt to fill every possible price point in a bid to keep the other out and fight off the growing threat from Intel's integrated graphics offerings. Enough already.

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.