Feeds

Nvidia exec admits GPU line-up is numerically 'challenged'

Too many cards, too many choices

High performance access to file storage

Nvidia has admitted that its vast array of graphics chips is bewildering consumers, who find increasingly difficult to work out what does what.

The confession comes from erstwhile Register columnist Roy Taylor who admitted to website GamesIndustry.biz that "there is a need to simplify [the range] for consumers, there's no question".

He added: "We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."

A quick look at Nvidia's website reveals the extent of the problem: seven GeForce 7-series product lines, each with up to two members - labelled LE, GS, GT etc - along with four classes of GeForce 8-series GPUs - again with sub-labels GS, GT, GTS, GTX and Ultra - and two 9-series lines suffixed GSO, GT, GTX or GX2.

Just to keep buyers on their toes, the GeForce 9600 series isn't as powerful as the 8800 line, despite the higher model number.

And that's just the desktop product line... And before the arrival of Nvidia's next generation of GPUs which is surely not very far off now...

It all derives from the desperate competition waged between Nvidia and AMD/ATI, and the need both firms felt to fill every possible price point in a bid to keep the other out and fight off the growing threat from Intel's integrated graphics offerings. Enough already.

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.