Feeds

Britannica opens kimono, reveals widgets

Free access for bloggers

Next gen security for virtualised datacentres

Britannica is opening up its content for use by publishers - including amateurs - but insists it isn't threatened by the world's biggest compendium of unusually-shaped vegetables.*

"We don't think there's any threat right now," Britannica Inc's president Jorge Cauz told us recently. But he acknowledged that Britannica's material needs to have a much higher web profile.

Hence the new WebShare program, which soft launched last month and is now official. This allows bloggers and commercial publishers to use Britannica material, either via an embedded widget or a URL.

"It's not a link-baiting strategy," said Cauz. "We know we need to be much more relevant in people's lives - and let people know what Britannica's about."

Which is?

"We have fast food and junk food and gourmet food - and it's important people understand the differences in content as well as food."

It's unlikely that WebShare will do anything to upset the domination of Google by Wikipedia, and the dozens of scraper sites that use its material. But that isn't the goal. Cauz says the move allows more people to sample Britannica's core strengths.

"We believe in making something understandable and we've been doing it for almost 240 years. I don't believe humanity has lost those values."

Now that's a job that's never done. Perhaps they can turn their attention to making WiReD magazine editor-in-chief Kevin Kelly understandable. The Wikipedia evangelist wrote recently:

"I am convinced that the full impact of the Wikipedia is still subterranean, and that its mind-changing power is working subconsciously on the global millennial generation, providing them with an existence proof of a beneficial hive mind, and an appreciation for believing in the impossible."

Er. Right.

WebShare is the first in a series of initiatives designed to raise Britannica's profile. Bloggers and pro writers are being offered free subs, too.

Applicants undergo a vetting process, to exclude offensive sites and "personal diary" type blogs. Publishers can apply here. ®

Bootnote

*Hat-tip to Valleywag.

The essential guide to IT transformation

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
HANA has SAP cuddling up to 'smaller partners'
Wanted: algorithm wranglers, not systems giants
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.