Feeds

AT&T halts holidays during 3G iPhone launch window

'Exciting summer promotional launch', promises leaked memo

Boost IT visibility and business value

AT&T staffers have once again been told they can't take any time off work next month because of an anticipated "heavy selling period" resulting from "an exciting Summer Promotional Launch", a leaked memo reveals.

No prizes for guessing that the carrier is referring to the 3G iPhone and to its plan to offer the handset with a $200 discount, as forecast last month.

The memo was leaked to website Boy Genius Report, which last year posted a similar missive forbidding holiday time between 15 June 2007 and 15 July 2007 in order to capitalise upon an "exciting product launch".

This year, AT&T's blocking off a slightly shorter period - 15 June to 12 July - to ensure that its has sufficient staff to cope with the "heavier than normal customer traffic in our stores" that it's expecting said promotional launch to generate.

The company clearly anticipates demand to be higher earlier on in the period rather than later, because it states: "If customer traffic is manageable, there may be an opportunity to approve vacation toward the end of the period."

That, in turn, suggests the 3G iPhone - if that is what AT&T is thinking of, though it's very hard now to imagine that it isn't - will be out sooner rather than later.

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.