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Sheffield design company cries foul

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LogoWatch It's come to our attention that "pimp my data" outfit Phorm may not have been as ground-breakingly creative as we'd have expected when knocking together its logo.

The logos of Phorm design and PhormCompare if you will the logo of Sheffield-based Phorm Design (top) with that of the world's favourite adware company. Quite spooky, we're sure you'll agree.

Well, we had a chat with Simon Griffiths, owner of Phorm Design, who told El Reg: "I'm aware it does look very similar to our logo, yes. It's a tricky one. I've had solicitors look at it and they say we'd have to go to court. They're obviously a big player with a lot of clout. I'm a small design agency in Sheffield that employs three people."

For the record, Phorm Design's logo is three years old and Phorm were, until last May, 121media. Time perhaps for a David versus Goliath rematch in the copyright arena of death? ®

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Not Actually About The Logo

The Register has just posted and article about 'ComScore', a really very nasty bit of work that puts Phorm in the shade. Read all about here.

http://www.theregister.co.uk/2008/05/12/inside_comscore/

After reading this, you will really want to check for and remove any instances of this abomination as a matter of urgency. Apparently it will even obtain all the details of your online banking activity, for example.

Ugh! Is this the future? Yes, but it's already here!

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Time to change logo

Do they know any good designers?

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Are you reading this, K(u)nt?

I've got this great idea! I'm going to start a web search service with a ranking system to match pages to queries. I'll call it Goggle (you know, like looking for something).

I need a logo. I think I'll design a logotype based on a serif typeface. Hey! I could colour each character differently - a blue one, a red one, a yellow one, another blue, a green one, another red...

Then I will sell out to K(u)nt Etrugul because he loves a rip-off.

PS. How's your share price, you spiv?

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