Phorm in phormulaic logo phorm storm
Sheffield design company cries foul
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LogoWatch It's come to our attention that "pimp my data" outfit Phorm may not have been as ground-breakingly creative as we'd have expected when knocking together its logo.
Compare if you will the logo of Sheffield-based Phorm Design (top) with that of the world's favourite adware company. Quite spooky, we're sure you'll agree.
Well, we had a chat with Simon Griffiths, owner of Phorm Design, who told El Reg: "I'm aware it does look very similar to our logo, yes. It's a tricky one. I've had solicitors look at it and they say we'd have to go to court. They're obviously a big player with a lot of clout. I'm a small design agency in Sheffield that employs three people."
For the record, Phorm Design's logo is three years old and Phorm were, until last May, 121media. Time perhaps for a David versus Goliath rematch in the copyright arena of death? ®
COMMENTS
Not Actually About The Logo
The Register has just posted and article about 'ComScore', a really very nasty bit of work that puts Phorm in the shade. Read all about here.
http://www.theregister.co.uk/2008/05/12/inside_comscore/
After reading this, you will really want to check for and remove any instances of this abomination as a matter of urgency. Apparently it will even obtain all the details of your online banking activity, for example.
Ugh! Is this the future? Yes, but it's already here!
Are you reading this, K(u)nt?
I've got this great idea! I'm going to start a web search service with a ranking system to match pages to queries. I'll call it Goggle (you know, like looking for something).
I need a logo. I think I'll design a logotype based on a serif typeface. Hey! I could colour each character differently - a blue one, a red one, a yellow one, another blue, a green one, another red...
Then I will sell out to K(u)nt Etrugul because he loves a rip-off.
PS. How's your share price, you spiv?
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