Feeds

Big Blue, Intel chat up little guys online

I'm feeling bored today - wanna buy some software?

The Essential Guide to IT Transformation

Intel and IBM are trying to drum up more trade in the small and mid-sized (SMB) market by separately launching online offerings that they hope will lure the little people.

IBM yesterday outlined its plans to create the Global Applications Marketplace – a portal for small biz firms to browse and purchase apps from a potential global pool of thousands of independent software vendors (ISVs).

Local IBM channel partners will then install and manage the applications. Big Blue also, somewhat optimistically, took the opportunity to compare its marketplace to Amazon.com and iTunes services.

The firm said customers will be able to post reviews on the site, just like online retail giant Amazon.

The iTunes link, meanwhile, is an incredibly tenuous bit of marketing guff. IBM said customers who use the marketplace will have to have an IBM server, much the same way as iTunes need an iPod.

IBM hopes to scoop up small businesses with inefficient or non-existent IT departments by punting the cloudy, Web 2.0-shaped software and services it has on offer.

So far, it's pulled in a handful of ISVs that have implemented APIs (application programming interfaces) that allow them to list their software on the marketplace. In addition IBM, which will be directly competing with the likes of Microsoft and Salesforce, said it is in talks with a number of other specialist retail software vendors to support its new offering.

But Big Blue wasn’t the only firm to announce its desire to pounce on the SMB market.

Chip maker Intel yesterday also trumpeted its own website – Intel Business Exchange – which bundles software and hardware for SMBs that includes apps from Microsoft, Salesforce.com, Symantec, Tripwire and Doculex.

It said the site will serve as an online storefront for SMBs, providing services such as product research, the ability to request quotes and a connection to solution providers.

Of course, both sites' chance of making an impact on the increasingly lucrative SMB market hinge on IBM and Intel’s abilities to convince ISVs and resellers to punt their webby new offerings. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?