Feeds

Big Blue, Intel chat up little guys online

I'm feeling bored today - wanna buy some software?

Boost IT visibility and business value

Intel and IBM are trying to drum up more trade in the small and mid-sized (SMB) market by separately launching online offerings that they hope will lure the little people.

IBM yesterday outlined its plans to create the Global Applications Marketplace – a portal for small biz firms to browse and purchase apps from a potential global pool of thousands of independent software vendors (ISVs).

Local IBM channel partners will then install and manage the applications. Big Blue also, somewhat optimistically, took the opportunity to compare its marketplace to Amazon.com and iTunes services.

The firm said customers will be able to post reviews on the site, just like online retail giant Amazon.

The iTunes link, meanwhile, is an incredibly tenuous bit of marketing guff. IBM said customers who use the marketplace will have to have an IBM server, much the same way as iTunes need an iPod.

IBM hopes to scoop up small businesses with inefficient or non-existent IT departments by punting the cloudy, Web 2.0-shaped software and services it has on offer.

So far, it's pulled in a handful of ISVs that have implemented APIs (application programming interfaces) that allow them to list their software on the marketplace. In addition IBM, which will be directly competing with the likes of Microsoft and Salesforce, said it is in talks with a number of other specialist retail software vendors to support its new offering.

But Big Blue wasn’t the only firm to announce its desire to pounce on the SMB market.

Chip maker Intel yesterday also trumpeted its own website – Intel Business Exchange – which bundles software and hardware for SMBs that includes apps from Microsoft, Salesforce.com, Symantec, Tripwire and Doculex.

It said the site will serve as an online storefront for SMBs, providing services such as product research, the ability to request quotes and a connection to solution providers.

Of course, both sites' chance of making an impact on the increasingly lucrative SMB market hinge on IBM and Intel’s abilities to convince ISVs and resellers to punt their webby new offerings. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?