Feeds

Intel sales chief promises Atom bombing

Will satiate chip-starved OEMs

Gartner critical capabilities for enterprise endpoint backup

Intel's sales and marketing boss Sean Maloney has vowed to fix the Atom mobile processor supply issues - only he won't commit to a time line.

It's still very early days for the Atom chip that's going into so-called NetTop and NetBook computers, along with other consumer electronics devices. Vendors who like to live on the cutting-edge have prepped a number of systems for Intel's new chip line and plan to make a real showing with the gear at Computex in Taiwan this June. But some of these companies are complaining that they can't get enough of the Atoms for their systems.

"We are at the early phase of a ramp," Maloney told El Reg during an interview today at Intel's headquarters. "We have had a lot of success with design wins. So, when you are in that early phase, you are always rushing to keep up with demand. But we are going to catch up with it.

"It will be a short-lived phenomenon."

Ah, but how short-lived?

"It's on par with anytime we introduce a new product. It is not going to be any quicker or shorter. If the thing is a hit, then typically you are short for awhile and then the Intel machine (kicks in)."

So, a few weeks or a couple months then?

"I am not going to get pinned down."

Computer maker Asus has been telling analysts that Intel's Atom shortage could run through the third quarter.

As Maloney points out, the shortage is somewhat typical for a new product, but you might think Intel would have primed the pump a bit more around Atom, since it has gone marketing and propaganda mad for the product.

Anyway, Maloney reckons that Computex will be Atom's shining moment as all of these strange NetTops and NetBooks hit the market. Intel and friends think that computing elitists want cheap NetTops as sort of internet access devices that can be chucked any old place, while the less fortunate might flock to the more frugal machines as their main computers. The enthusiastic buzz around Asus's rather cheap Eee PC has provided more than enough optimism that these types of systems will prove attractive.

Also at Computex, consumers should find a number of TVs and other consumer electronics devices powered by Atom. Intel argues that it's got the manliest embedded chip around for updated, web-ready consumer electronics gear.

"In the consumer electronics industry at the moment, there is a growing awareness that your device needs to have internet access either because you have to have something like an XML service or because you have to give them full access," Maloney said. "I think that is a big trend you will see in the next three years. It's exactly the same with automotive."

We'll have more from Maloney in short order. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.