Feeds

Intel sales chief promises Atom bombing

Will satiate chip-starved OEMs

SANS - Survey on application security programs

Intel's sales and marketing boss Sean Maloney has vowed to fix the Atom mobile processor supply issues - only he won't commit to a time line.

It's still very early days for the Atom chip that's going into so-called NetTop and NetBook computers, along with other consumer electronics devices. Vendors who like to live on the cutting-edge have prepped a number of systems for Intel's new chip line and plan to make a real showing with the gear at Computex in Taiwan this June. But some of these companies are complaining that they can't get enough of the Atoms for their systems.

"We are at the early phase of a ramp," Maloney told El Reg during an interview today at Intel's headquarters. "We have had a lot of success with design wins. So, when you are in that early phase, you are always rushing to keep up with demand. But we are going to catch up with it.

"It will be a short-lived phenomenon."

Ah, but how short-lived?

"It's on par with anytime we introduce a new product. It is not going to be any quicker or shorter. If the thing is a hit, then typically you are short for awhile and then the Intel machine (kicks in)."

So, a few weeks or a couple months then?

"I am not going to get pinned down."

Computer maker Asus has been telling analysts that Intel's Atom shortage could run through the third quarter.

As Maloney points out, the shortage is somewhat typical for a new product, but you might think Intel would have primed the pump a bit more around Atom, since it has gone marketing and propaganda mad for the product.

Anyway, Maloney reckons that Computex will be Atom's shining moment as all of these strange NetTops and NetBooks hit the market. Intel and friends think that computing elitists want cheap NetTops as sort of internet access devices that can be chucked any old place, while the less fortunate might flock to the more frugal machines as their main computers. The enthusiastic buzz around Asus's rather cheap Eee PC has provided more than enough optimism that these types of systems will prove attractive.

Also at Computex, consumers should find a number of TVs and other consumer electronics devices powered by Atom. Intel argues that it's got the manliest embedded chip around for updated, web-ready consumer electronics gear.

"In the consumer electronics industry at the moment, there is a growing awareness that your device needs to have internet access either because you have to have something like an XML service or because you have to give them full access," Maloney said. "I think that is a big trend you will see in the next three years. It's exactly the same with automotive."

We'll have more from Maloney in short order. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.