Feeds

Green data center threat level: Not green

IBM rolls out measuring tape, and researchers see red

Choosing a cloud hosting partner with confidence

Data centers are so power-hungry.

How hungry are they? Glad we asked. It just so happens we have some new studies handy...

According to consulting firm McKinsey & Company, courtesy of statistics from the Uptime Institute — data centers produce higher gas emissions than Argentina and the Netherlands. [Argentina population: 40.6 million, Netherlands: 16.6 million] And data centers will be hacking up more carbon than the worldwide airline industry by 2020, according to the study.

The research blames corporate apathy towards purchasing green hardware, despite a raging enthusiasm from vendors to sell it.

The firms argue there is a gap between most businesses' Chief Information Officer (CIO) planning the infrastructure and the folks who pay the energy bill. It recommends creating an "energy Czar" position within the company to oversee data center efficiency. The study also calls for companies to adopt a new metric called Corporate Average Data Efficiency (CADE) - poor Mr. Metz - that combines IT and facilities costs to measure relative data center efficiencies.

While the recommendations appear sound as far as helping to come to grips with energy consumption — we can't help but wonder where the money necessary to get additional hardware and personnel would come from. Most IT departments aren't exactly flush with funding nowadays.

Still, there's plenty to be lost the way things are currently going.

Quarterly IT publication,The Data Centre Price Tracker reports the average utility cost in the UK as of April 2008 was nearly 1,000 Euros per rack, per month (that's £780, $1,540).

"Industrial electricity prices are the clear and present danger to the Data Centre user and the IT community," stated Margrit Sessions, Managing Director of Tariff Consultancy in the release. "It is now being presented as a separate cost item to the purchase of Data Centre space,"

This report's recommendation? Pretty much move your machinery to France, Sweden or Switzerland, which consistently have enjoyed the lower range of electricity rates in Europe over the last 12 months.

The worst electricity rates are in the UK, Germany, and Italy. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
'Kim Kardashian snaps naked selfies with a BLACKBERRY'. *Twitterati gasps*
More alleged private, nude celeb pics appear online
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.