Feeds

Vodafone bundles mobile data

You can't give it away these days

Intelligent flash storage arrays

Vodafone has decided to bundle net access with its monthly service packages, whether the punters want it or not.

Like most operators Vodafone has mucked about with data charges, including per-byte charging and walled gardens (some with gates in them). Most recently the company has adopted the flat-but-capped rate that seems to be establishing itself as standard.

Now Vodafone has gone one better by bundling 500MB/month of data with every monthly contract, and anyone already paying £7.50 a month will get their limit upped to 500MB/month too.

That limit is "fair use" too, rather than capped - exceed it a few times and you'll get a warning, take the piss and they'll ask you to move onto a more expensive tariff. Altogether a better arrangement than being hit with an enormous bill 'cos you left your phone downloading Desperate Housewives.

Vodafone has also released some stats on how their customers are using mobile data. Most of them are, apparently, searching for Facebook, Bebo, eBay and Hotmail. More surprising is that Facebook outranks Google in most-visited, so users are socially networking from their mobiles. Other popular destinations include the BBC, in third place, followed by MSN and Bebo. MySpace ranks eighth, reflecting its has-been status; YouTube makes an appearance at tenth, but that could well increase as Vodafone reckons the improved data allowance covers more than 300 90-second YouTube videos.

The new contracts, which start at £25 a month, show how data should simply be part of the basic telecommunications service, and it will be interesting to see how the other operators respond. ®

Security for virtualized datacentres

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.