Feeds

Vodafone bundles mobile data

You can't give it away these days

The essential guide to IT transformation

Vodafone has decided to bundle net access with its monthly service packages, whether the punters want it or not.

Like most operators Vodafone has mucked about with data charges, including per-byte charging and walled gardens (some with gates in them). Most recently the company has adopted the flat-but-capped rate that seems to be establishing itself as standard.

Now Vodafone has gone one better by bundling 500MB/month of data with every monthly contract, and anyone already paying £7.50 a month will get their limit upped to 500MB/month too.

That limit is "fair use" too, rather than capped - exceed it a few times and you'll get a warning, take the piss and they'll ask you to move onto a more expensive tariff. Altogether a better arrangement than being hit with an enormous bill 'cos you left your phone downloading Desperate Housewives.

Vodafone has also released some stats on how their customers are using mobile data. Most of them are, apparently, searching for Facebook, Bebo, eBay and Hotmail. More surprising is that Facebook outranks Google in most-visited, so users are socially networking from their mobiles. Other popular destinations include the BBC, in third place, followed by MSN and Bebo. MySpace ranks eighth, reflecting its has-been status; YouTube makes an appearance at tenth, but that could well increase as Vodafone reckons the improved data allowance covers more than 300 90-second YouTube videos.

The new contracts, which start at £25 a month, show how data should simply be part of the basic telecommunications service, and it will be interesting to see how the other operators respond. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.