Feeds

Vodafone bundles mobile data

You can't give it away these days

Using blade systems to cut costs and sharpen efficiencies

Vodafone has decided to bundle net access with its monthly service packages, whether the punters want it or not.

Like most operators Vodafone has mucked about with data charges, including per-byte charging and walled gardens (some with gates in them). Most recently the company has adopted the flat-but-capped rate that seems to be establishing itself as standard.

Now Vodafone has gone one better by bundling 500MB/month of data with every monthly contract, and anyone already paying £7.50 a month will get their limit upped to 500MB/month too.

That limit is "fair use" too, rather than capped - exceed it a few times and you'll get a warning, take the piss and they'll ask you to move onto a more expensive tariff. Altogether a better arrangement than being hit with an enormous bill 'cos you left your phone downloading Desperate Housewives.

Vodafone has also released some stats on how their customers are using mobile data. Most of them are, apparently, searching for Facebook, Bebo, eBay and Hotmail. More surprising is that Facebook outranks Google in most-visited, so users are socially networking from their mobiles. Other popular destinations include the BBC, in third place, followed by MSN and Bebo. MySpace ranks eighth, reflecting its has-been status; YouTube makes an appearance at tenth, but that could well increase as Vodafone reckons the improved data allowance covers more than 300 90-second YouTube videos.

The new contracts, which start at £25 a month, show how data should simply be part of the basic telecommunications service, and it will be interesting to see how the other operators respond. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.