Feeds

Regulator slams MoS premium rate promo

Entering competition trickier than Super Sudoku

Beginner's guide to SSL certificates

Telecom Express, who ran the premium-rate line for the Mail on Sunday's Great British Treasure Hunt, has been slapped by PhonepayPlus for making the competition too difficult to enter.

PhonepayPlus, the regulator formerly known as ICSTIS, got involved when members of the public began complaining about the promotion, which involved a DVD containing various puzzles, and a map of Great Britain. The following week another DVD was provided with more puzzles to solve - combined with the first lot this led to eight final locations, which could then be used to calculate the final answer.

The DVD stated that punters calling the entry line, at 50 pence a minute, would be asked for the eight locations. In reality they were only asked for the length of the final answer and its first and last letter. Given that callers were only given three seconds to give their answer, it's not surprising that many failed to submit it in time and had to call again, racking up another £1.50 charge.

Those without a touchtone phone couldn't enter at all, of course, as entry required using the letters on a phone to enter the final location. Telecom Express argued that the term "touchtone" would just have confused people, and everyone knows how to use numbers on a telephone these days, even readers of the Mail on Sunday - PhonepayPlus disagreed.

All three complaints - the confusing requirements, the short time period and the unspecified touchtone requirement - were upheld. However, no fine has been levied against Telecom Express, as apparently the problems were considered "minor" and a formal slap on the wrist is all they received.

We're sure the Mail will be taking more serious steps to prevent this kind of thing happening again; after all, "[PhonepayPlus] is supposed to punish bad practice, not make light of it", as they themselves put it last time they were lamenting the regulator's lack of balls. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.