Feeds

Regulator slams MoS premium rate promo

Entering competition trickier than Super Sudoku

Security for virtualized datacentres

Telecom Express, who ran the premium-rate line for the Mail on Sunday's Great British Treasure Hunt, has been slapped by PhonepayPlus for making the competition too difficult to enter.

PhonepayPlus, the regulator formerly known as ICSTIS, got involved when members of the public began complaining about the promotion, which involved a DVD containing various puzzles, and a map of Great Britain. The following week another DVD was provided with more puzzles to solve - combined with the first lot this led to eight final locations, which could then be used to calculate the final answer.

The DVD stated that punters calling the entry line, at 50 pence a minute, would be asked for the eight locations. In reality they were only asked for the length of the final answer and its first and last letter. Given that callers were only given three seconds to give their answer, it's not surprising that many failed to submit it in time and had to call again, racking up another £1.50 charge.

Those without a touchtone phone couldn't enter at all, of course, as entry required using the letters on a phone to enter the final location. Telecom Express argued that the term "touchtone" would just have confused people, and everyone knows how to use numbers on a telephone these days, even readers of the Mail on Sunday - PhonepayPlus disagreed.

All three complaints - the confusing requirements, the short time period and the unspecified touchtone requirement - were upheld. However, no fine has been levied against Telecom Express, as apparently the problems were considered "minor" and a formal slap on the wrist is all they received.

We're sure the Mail will be taking more serious steps to prevent this kind of thing happening again; after all, "[PhonepayPlus] is supposed to punish bad practice, not make light of it", as they themselves put it last time they were lamenting the regulator's lack of balls. ®

Intelligent flash storage arrays

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.