Feeds

Blue Coat vows to fund the heck out of PacketShaper

Jewel of WAN acceleration firm's $268m purchase

Choosing a cloud hosting partner with confidence

Interop 2008 We'll admit that the WAN acceleration joint Blue Coat has largely been cruising under our radar, so when the company bought its rival Packeteer for $268m last week, we did a double-take.

Being El Reg, of course, each individual take was filled with erudite contemplation. Here's a play-by-play recreation:

First take: Holy #%@ $268m?! Where'd that come from?

Second take: Hmmm, I wonder what they'll do with PacketShaper?

Yes, Packeteer's traffic management and application visibility product was on our minds. We've heard good things — and seen enough good ideas stagnate as a result of an acquisition to be concerned.

So we sat down with Blue Coat at Interop in Las Vegas today to talk about the acquisition and the integration of Packeteer.

"I need a T-Shirt that says I love PacketShaper," said Blue Coat CEO, Brian NeSmith. "We didn't buy Packeteer to change what we're doing in the WAN optimization market. What we're most interested in is PacketShaper."

PacketShaper is an appliance for optimizing WAN application performance. It can also monitor over 500 applications with Layer 7 visibility, shape traffic in real-time with QoS control, and compress applications for maximum performance. One of its key components is its application-specific support — something Blue Coat says it's eager to improve.

"What we're excited about with Packeteer is that it really strengthens what we see as our value proposition to customers," said NeSmith. "That's visibility into anything that's running inside the enterprise. We had a lot of that — but we weren't nearly as rich as Packeteer. Their application classification visibility is by most people's view the best in the world. It's got a very rich set of functionality, but frankly, it's something I think they've under-invested in over the last four years or so. We're not going to make that mistake."

NeSmith said Blue Coat will invest more cash than Packeteer has done to make the product work with more applications.

Another question remains: How'd they get all those millions to spend on an acquisition?

"We've accumulated a considerable amount of cash with no debt," said Bethany Mayer, Blue Coat's senior veep of marketing.

Fair enough. And while the WAN optimization market becomes swollen with companies such as A10 Networks, Citrix Systems and F5 Networks in the game, it's not a bad idea to concentrate on wares that can make you stand out. ®

Beginner's guide to SSL certificates

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Cray-cray Met Office spaffs £97m on VERY AVERAGE HPC box
Only 250th most powerful in the world? Bring back Michael Fish
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.