Feeds

Web 2.0 bloat trebles web's waistline

Go on, embed my widget... it's only waffferr thiiin

Combat fraud and increase customer satisfaction

The web is getting fatter faster than a middle-aged November goose on an all-spaghetti diet, thanks to webmasters and bloggers greasing their pages with Web 2.0 lard.

The mean size of a web page has more than trebled since 2003 from 97.3KB to more than 312KB, according to a review of available research by WebsiteOptimization.com.

The mean number of objects per page has meanwhile near-doubled from 25.7 to 49.9. The authors blame external objects for the majority of delays experienced by web browsers.

The last calendar year saw sites really pack on the data poundage with widgets, gadgets, web crapps, embedded video and other mashtastic tinsel. The average page swelled by more than 60KB to 312KB by the end of December. Projections put next new year's weigh-in at 385KB.

While broadband connections have more than kept pace with the rapidly fattening web, those stuck using dial-up are increasingly marginalised, unable to view many sites unless they plan a weekend around it.

There's plenty of fodder in the report for the growing chorus of Chicken Littles squawking about the danger of the online video boom breaking the internet. The authors cite data that ten per cent of YouTube videos account for 80 per cent of streaming traffic, and use it to suggest that cached content delivery networks (as being considered by the BBC for iPlayer) are becoming an increasingly appealing proposition to improve performance.

The increase in mean length of web video means more users are experiencing frustrations with rebuffering. According to the report, 87 per cent of web video streaming sessions are abandoned in the first ten seconds.

You can read the report, with references, here. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.