Feeds

Asus to spin off Eee product line?

Independent brand

The essential guide to IT transformation

Asus is said to be pondering a new lease of life for its Eee PC and other Eee-brand hardware: as a subsidiary company. It's also preparing an 11in laptop too, other moles claim.

News of the notion is vague, but the motivation, attributed to unnamed industry sources by DigiTimes, is to take the brand "out of the low-cost market".

Asus Eee PC 701

Asus Eee PC and friend: set to be spun off?

Except, of course, that's the whole point of the Eee. In any case, the downward drift in notebook prices means the low-cost segment will increasingly become the mainstream, not a segment in its own right, so the brand will shift no matter what Asus does.

Still, the claim ties in with other reports that 10in and 11in Eee PCs are on their way and will be with us by the end of the year - as should Eee desktops, monitors and even an HDTV.

With the Eee PC line expanding beyond its Small, Cheap Computer™ roots, and the broadening of the brand to take in other types of technology, a spin-off makes more sense in this context than as a response to the current model's pricing.

Related Reviews
Eee PC 900
Eee PC 701

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?