Feeds

Server makers snub whalesong for serious windmill abuse

Crimes against clip art

The Essential Guide to IT Transformation

Car companies have the decency to prop sexy models on top of their gas-guzzling hardware to make it more appealing. The server set does not afford us the same courtesy.

As you all know, it's become the rage to talk about how green your data center gear is. Companies like to hype up how their servers reduce carbon emissions and how their storage is less spinny. This madness has gone so far that some vendors actually tell us with straight faces about their four-socket, 8GB of memory, 400GB of storage, 40 acres of pine trees saving systems.

Worse than trying to trick you, which is just business, the hardware makers seem to have tricked themselves into believing that they're pushing daisies rather than hulking mounds of metal filled with chemical-laced parts.

A result of all this insanity is the embrace of the hive mind. And so it seems any hardware maker with access to some windmill clip art will display the images as proudly as possible. These pictures say, "We sell windmills" or "We sell wind power."

Guess you'll have to look elsewhere for your servers.

Here's Sun take.

Shot of a windmill on Sun's site

Sun Mill

And HP's.

Shot of windmill on HP's site

HP Mill

ScaleMP's there too.

Shot of windmill on ScaleMP's site

ScaleMP Mill

Do data warehouses provide wind power? You bet. Just ask Teradata.

Shot of windmill on Teradata's site

Teradata Mill

We applaud Dell's effort. It puts a server in a field. As we understand it, the Chinese are planting servers in the Gobi Desert, as part of a revitalization effort.

Shot of Dell server in a green field and a windmill

Dell Mill

All of which reminds us of Dell's Facebook art contest, where it made hamsters cry.

Picture of a gerbil crying

When Hamsters Cry

And trains run on time.

Train racing through forrest in city with squirrel near buy and a Dell ad in the background

Racing train meets clingy squirrel. Dell smiles

So, do windmill makers use servers on their web sites to advertise the greenocity of their windmills?

Shot of windmills on windmill maker's page

Windmill Mill

Well, no. ®

The Essential Guide to IT Transformation

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Multipath TCP speeds up the internet so much that security breaks
Black Hat research says proposed protocol will bork network probes, flummox firewalls
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
Forrester says Australia, not China, is next boom market for cloud
It's cloudy but fine down under, analyst says
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.