Feeds

Ad-funded mobile co gets advertisers...

And punters too

Beginner's guide to SSL certificates

The UK's only ad-funded mobile phone network has managed to sign up 100,000 punters. It's done so six months earlier than expected, and even has some decent brands signed up to advertise.

Blyk is supposed to be invitation-only, with reps from the company touring universities and schools in the hope of snagging the 16 to 24-year-olds the company wants as customers - though right now the firm's handing out "exclusive" invitations to anyone prepared to send it a text message asking for one. Once they hit the enormous age of 25, existing customers are allowed to stay on, the company says.

The service is free, with punters getting 217 text messages and 43 minutes of calling in exchange for receiving pushed adverts over SMS and MMS.

Pushing adverts to adolescents has proved popular, and last week the operator announced another 73 advertisers, taking the total to 117, which includes STA Travel and the government's Central Office of Information.

Pitches of this kind aren't new. During the dot.com boom several companies thought they could make a living providing free computers subsidised by advertising, but such projects have been beset by the fact that those most interested in a free lunch have traditionally been those least attractive to advertisers.

Blyk reckons that by focusing on the youth demographic it can avoid this problem - youths all want free phone calls, and so far they would appear to be right. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.