Feeds

Ad-funded mobile co gets advertisers...

And punters too

Providing a secure and efficient Helpdesk

The UK's only ad-funded mobile phone network has managed to sign up 100,000 punters. It's done so six months earlier than expected, and even has some decent brands signed up to advertise.

Blyk is supposed to be invitation-only, with reps from the company touring universities and schools in the hope of snagging the 16 to 24-year-olds the company wants as customers - though right now the firm's handing out "exclusive" invitations to anyone prepared to send it a text message asking for one. Once they hit the enormous age of 25, existing customers are allowed to stay on, the company says.

The service is free, with punters getting 217 text messages and 43 minutes of calling in exchange for receiving pushed adverts over SMS and MMS.

Pushing adverts to adolescents has proved popular, and last week the operator announced another 73 advertisers, taking the total to 117, which includes STA Travel and the government's Central Office of Information.

Pitches of this kind aren't new. During the dot.com boom several companies thought they could make a living providing free computers subsidised by advertising, but such projects have been beset by the fact that those most interested in a free lunch have traditionally been those least attractive to advertisers.

Blyk reckons that by focusing on the youth demographic it can avoid this problem - youths all want free phone calls, and so far they would appear to be right. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.