Feeds

Pioneer picks Panasonic as plasma telly partner

Firms to combine R&D efforts

Choosing a cloud hosting partner with confidence

Pioneer and Panasonic are to align their plasma TV operations and integrate their research and development efforts, the new partners said today.

The announcement comes a month after Pioneer said it was to end in-house plasma panel production. At the time, it said it made the decision because of the difficulty it foresees in maintaining the cost-competitiveness of plasma technology in the face of ever-cheaper LCD TVs.

That's why Fujitsu, the first company to introduce plasma screens, ditched the TV technology back in December 2007.

But hence Pioneer's deal with Panasonic. The two will combine their technology development efforts to reduce the cost of coming up with bigger and better screens. Panasonic parent Matsushita will manufacture the displays, which will then be sold by Panasonic and Pioneer under their respective plasma TV brands, Viera and Kuro.

Both lines will ultimately take advantage of Pioneer's ultra-thin, high-black Kuro techology and Panasonic's Neo PDP energy efficiency drive.

Pioneer's first next-gen Matsushita-made plasma TVs will debut on the market in autumn 2009, it said.

The partners didn't give much else away today, but promised to provide more details next month when the alliance is set to be formally cemented.

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.