Feeds

HD DVD sales still solid despite format's failure

Decent US sales showing

Choosing a cloud hosting partner with confidence

Toshiba may have canned production of HD DVD hardware, but that didn't stop US consumers buying into the format last month, new market stats reveal.

According to US market watcher Redhill, 81 per cent of the next-generation optical disc players bought by Americans were Blu-ray Disc machines. That means 19 per cent of them used the rival format.

A sign that folk were buying cheap DVD upscalers - an application Toshiba began highlighting towards the end - or taking advantage of the post-termination HD DVD firesale?

Well, during the first three months of 2008, some 4.9m next-gen discs were sold, 3.8m of which - 77.6 per cent - were BDs, the rest HD DVD. That imbalance between the two formats' hardware and software sales, suggests a fair few folk took advantage of lower prices to build a quick HD DVD collection.

Toshiba announced its decision to abandon HD DVD in February

The quarter accounted for half of the total sales of pre-recorded HD media to date - 9.8m discs overall.

Newsagency Reuters quotes Bernstein Research analyst Michael Nathanson, who claimed Blu-ray's adoption rate is lagging well behind that of DVD. At the end of 2007, he said, Americans had acquired 3.5m BD players and owned, on average, three BDs each. That compares to 30 DVDs at a similar stage in the growth of the older format, he claimed.

True, but at that stage, HD DVD was still riding strong on the back of deep player price cuts. The format war was raging, and Warner Home Video had yet to make its decisive role in the death of HD DVD: all-out support for Blu-ray.

Redhill's sales figures for March suggest that HD DVD hasn't yet died the death, so we await April's figures with anticipation. Will HD DVD continue to sell, and if not - confirming the end of the format war - will Blu-ray growth have accelerated toward erstwhile DVD adoption rates?

Or are punters happy with DVD - especially while BD prices remain high?

Website security in corporate America

More from The Register

next story
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.