Feeds

HD DVD sales still solid despite format's failure

Decent US sales showing

Build a business case: developing custom apps

Toshiba may have canned production of HD DVD hardware, but that didn't stop US consumers buying into the format last month, new market stats reveal.

According to US market watcher Redhill, 81 per cent of the next-generation optical disc players bought by Americans were Blu-ray Disc machines. That means 19 per cent of them used the rival format.

A sign that folk were buying cheap DVD upscalers - an application Toshiba began highlighting towards the end - or taking advantage of the post-termination HD DVD firesale?

Well, during the first three months of 2008, some 4.9m next-gen discs were sold, 3.8m of which - 77.6 per cent - were BDs, the rest HD DVD. That imbalance between the two formats' hardware and software sales, suggests a fair few folk took advantage of lower prices to build a quick HD DVD collection.

Toshiba announced its decision to abandon HD DVD in February

The quarter accounted for half of the total sales of pre-recorded HD media to date - 9.8m discs overall.

Newsagency Reuters quotes Bernstein Research analyst Michael Nathanson, who claimed Blu-ray's adoption rate is lagging well behind that of DVD. At the end of 2007, he said, Americans had acquired 3.5m BD players and owned, on average, three BDs each. That compares to 30 DVDs at a similar stage in the growth of the older format, he claimed.

True, but at that stage, HD DVD was still riding strong on the back of deep player price cuts. The format war was raging, and Warner Home Video had yet to make its decisive role in the death of HD DVD: all-out support for Blu-ray.

Redhill's sales figures for March suggest that HD DVD hasn't yet died the death, so we await April's figures with anticipation. Will HD DVD continue to sell, and if not - confirming the end of the format war - will Blu-ray growth have accelerated toward erstwhile DVD adoption rates?

Or are punters happy with DVD - especially while BD prices remain high?

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.