Feeds

Google sued for ad fraud

What does a blank box mean?

Boost IT visibility and business value

Google has been hit with a class action suit in California over its AdSense system.

Private detective David Almeida accuses the search giant of confusing users of its ad system. The online registration process for AdWords (adverts placed on Google's search engine) also registers advertisers for AdSense (adverts on third party sites), even if the relevant box is left blank .

Almeida wanted to pay for adverts on Google but not on third party sites.

Documents filed by Almeida's lawyers with the Northern District Court of California say: "Because there is no option to opt out of content ads during the AdWords registration process, advertisers reasonably believe that by leaving the content ad CPC [cost per click] input blank they can opt out of having their ads placed on the content network. Google, however, has charged and continues to charge those advertisers who leave the content ad CPC input blank for content ads on third party websites."

The case accuses Google of "redefining the universally understood meaning of an input box left blank".

Google told news wires it had yet to see the complaint. The documents are available here.

Almeida is seeking damages and his legal costs. ®

The Essential Guide to IT Transformation

More from The Register

next story
Just TWO climate committee MPs contradict IPCC: The two with SCIENCE degrees
'Greenhouse effect is real, but as for the rest of it ...'
'Blow it up': Plods pop round for chat with Commonwealth Games tweeter
You'd better not be talking about the council's housing plans
Arrr: Freetard-bothering Digital Economy Act tied up, thrown in the hold
Ministry of Fun confirms: Yes, we're busy doing nothing
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
Apple smacked with privacy sueball over Location Services
Class action launched on behalf of 100 million iPhone owners
Adam Afriyie MP: Smart meters are NOT so smart
Mega-costly gas 'n' 'leccy totting-up tech not worth it - Tory MP
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.