Feeds

Google sued for ad fraud

What does a blank box mean?

Designing a Defense for Mobile Applications

Google has been hit with a class action suit in California over its AdSense system.

Private detective David Almeida accuses the search giant of confusing users of its ad system. The online registration process for AdWords (adverts placed on Google's search engine) also registers advertisers for AdSense (adverts on third party sites), even if the relevant box is left blank .

Almeida wanted to pay for adverts on Google but not on third party sites.

Documents filed by Almeida's lawyers with the Northern District Court of California say: "Because there is no option to opt out of content ads during the AdWords registration process, advertisers reasonably believe that by leaving the content ad CPC [cost per click] input blank they can opt out of having their ads placed on the content network. Google, however, has charged and continues to charge those advertisers who leave the content ad CPC input blank for content ads on third party websites."

The case accuses Google of "redefining the universally understood meaning of an input box left blank".

Google told news wires it had yet to see the complaint. The documents are available here.

Almeida is seeking damages and his legal costs. ®

Application security programs and practises

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.