Feeds

PETA offers $1m for test tube chicken

Cock without the a-doodle-doo

Top 5 reasons to deploy VMware with Tegile

PETA, the US Animal rights organization, is challenging scientists to create test-tube meat for a cash reward, in a similar vein as X Prize Foundation.

PETA announced today it will offer $1m to an organization that can successfully create and market "in vitro meat," i.e. muscle tissue grown without the pesky animal attached.

To collect PETA's $1m carrot, scientists must develop a commercially marketable in vitro meat in just four years. At least they're first setting the bar down to creating a chicken flesh substitute, which reportedly tastes like every non-traditional animal in the known universe.

From PETA's website:

May we suggest...?

"PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:

  • Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike
  • Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states."

The prize, of course, is a publicity stunt made to direct attention to the all-too commonly deplorable conditions stock animals live in. Oh, and PETA also says that eating living creatures is bad, even despite the inconvenient truth that animals are made of nearly 50 per cent delicious, lip-smacking meat.

In vitro meat technology may also offer an environmentally friendly alternative to the immense amount of resources and land needed to raise animals on their journey from childhood to a delicate topping on a cracker at a fancy dinner party.

According to the New York Times, the in vitro meat challenge has sparked a "near civil war" amongst PETA workers who deplore the very idea of eating animal tissue. Even if its grown in a petri dish and doesn't go, "cluck cluck".

PETA says it will assemble a 10-judge panel to sample any in vitro meat submissions by taste and texture. The faux-chicken will be prepared using a vegetarian "chicken" recipe, and must score an 80 out of a possible 100 with the judges. ®

Bootnote

Shhh — nobody tell PETA that developing in vitro meat will probably require the killing of many, many living animals to get right. We'll keep it our savory little secret.

Disclosure: This article was written on an empty stomach.

Internet Security Threat Report 2014

More from The Register

next story
Voyager 1 now EIGHTEEN LIGHT HOURS from home
Almost 20 BEEELION kilometres from Sol
Ex-Soviet engines fingered after Antares ROCKET launch BLAST
Speculation rife, but Orbital claims it's too early to tell
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
ROGUE SAIL BOAT blocks SPACE STATION PODULE blastoff
Er, we think our ISS launch beats your fishing expedition
NASA: Spacecraft crash site FOUND ON MOON RIM
'What fun!' exlaims NASA boffin who found the LADEE
Comet Siding Spring revealed as flying molehill
Hiding from this space pimple isn't going to do humanity's reputation any good
BAE points electromagnetic projectile at US Army
Railguns for 'Future fighting vehicle'
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?