The Register doesn't appear on the list of 1oo top brands. Shome mishtake, shurely?

What.

No "theRegister" or the "BOFH".

What is the world coming to.

Having seen the reference to 'Miss Ida's Pickled Pigs' Feet' in this El Reg article, I now feel that I must try some.

That's what I call power!

Bet that brand's pretty far down the list ...

What - a PR company says that brands are important?

Now why would they say that I wonder?

"Our data shows that strong brands continue to outperform weak ones in terms of market share and share price during recessions."

No it doesn't. It shows that companies who perform well and have a large market share, will have a more well-known name. Which is pretty obvious.

Last time this came up, a few weeks ago, wasn't it apple or mac or summat that was the "world's most successful brand"?

Maybe this lot polled a different group (from a different world - google earth?) to get a different result. Oh well, I suppose it's just another excuse for a piss-up and someone, somewhere gets another plaque to hang up next to the same one they awarded themselves last year.

Awards are like standards. If you don't like one, just choose another

"Our data shows that strong brands continue to outperform weak ones in terms of market share and share price during recessions."

Surely the measure of a "strong" brand will be that it outperforms other brands in terms of market share and profitability which are then weak by comparison. Essentially he is just saying;

"Strong brand is strong".

We can file this with other insightful pearls of wisdom such as "fire bad, tree pretty" and "don't eat yellow snow".

I've always thought that there's a mass market still not being exploited in advertising, I mean why not tattoo porn stars with brand names?

With the *ahem* size of some of the stars, you could tatto so many brands on a particular body part that it'd end up looking like NASCAR.

... about 3 years ago, I forgot her name, but a female had already advertised on E-Bay that she would advertise on her most prominently visible parts.

I'm not sure how much money she made on it, but she received several very good offers.

It is a total coincidence that big companies have memorable logos. Logos are a stupid waste of time, etc etc.