Feeds

Evolution finds a home for recognition technology

It's not a banana, it's a female aardvark

High performance access to file storage

Evolution Robotics has finally found a home for its generic product recognition technology. The firm will embed it in camera phones from Japan's Bandai Networks in the spring.

The technology is impressive. You take a photograph of an item and send it off to Evolution's servers, which identify it and send back a suitable URL. That URL might link to a Wikipedia entry about the building or statue, or an Amazon page from which you can buy the book or toy truck.

The firm gives the example of a CD cover, and the technology works impressively well - the company has posted a video of an iPhone version of its client, which technology blog Gizmodo reckons is lined up for a June launch.

Evolution has had the software for a while, and won an innovation award for it at CTIA back in 2005. Since then, the firm has been looking for an application. It was hoping to sell the technology to supermarkets, under the brand "Lane Hawk", to spot items that shoppers had "forgotten" to place on the conveyer, but it seems the supermarkets decided a well-placed mirror was a cheaper, and equally effective, alternative.

The demonstrations work well enough, but scaling the technology up to recognise anything - from a baby's doll to a car tyre - is a significant challenge.

The company is confident the technology can do it and, if it can prove the concept with Bandai in Japan, perhaps everyone else will start taking it seriously. ®

SANS - Survey on application security programs

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.