Feeds

Sony pooh-poohs Amazon PS3 PlayTV pre-order posting

E-tailer shows release date, price

The Power of One Infographic

Sony has dismissed Amazon’s claimed July release date and price for the PlayStation 3's anticipated PlayTV DVR add-on as “erroneous and speculative”.

The online retailer’s UK website was recently updated to allow customers to pre-order PlayTVs for dispatch on 31 July.

Amazon was even bold enough to offer £10 off the DVR’s claimed £70 (€90/$140) RRP.

But a spokesman for Sony today told Register Hardware that since Sony has yet to name an official release date for PlayTV, the e-tailer’s posting must be incorrect.

He must have been on blower straight to Amazon after talking to us, as the website has since modified its PlayTV page to reflect Sony's official vague timeline.

The electronics giant previously said that it would release the add-on in early 2008, a schedule it hasn’t stuck to.

Amazon_playtv2

Amzon UK claims PlayTV will ship from 31 July
Click for full-size image

Whether Amazon’s scheduled release date is a genuine mistake or not remains a mystery. But the published dispatch time would certainly coincide nicely with the 8 August start of the 2008 Beijing Olympics – surely a marketing opportunity too good to miss?

Amazon isn’t the first to pre-empt Sony’s official PlayTV release announcement. In February, HMV blamed a rival retailer for a webpage that claimed the DVR add-on, which HMV was offering for £100 (€120/$200), would be available from 28 March. HMV quickly yanked the page.

At the time, a Sony spokeswoman told Register Hardware that PlayTV was going through quality assurance testing, but that a release date would be announced “fairly soon”.

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.