Feeds

Sony pooh-poohs Amazon PS3 PlayTV pre-order posting

E-tailer shows release date, price

Secure remote control for conventional and virtual desktops

Sony has dismissed Amazon’s claimed July release date and price for the PlayStation 3's anticipated PlayTV DVR add-on as “erroneous and speculative”.

The online retailer’s UK website was recently updated to allow customers to pre-order PlayTVs for dispatch on 31 July.

Amazon was even bold enough to offer £10 off the DVR’s claimed £70 (€90/$140) RRP.

But a spokesman for Sony today told Register Hardware that since Sony has yet to name an official release date for PlayTV, the e-tailer’s posting must be incorrect.

He must have been on blower straight to Amazon after talking to us, as the website has since modified its PlayTV page to reflect Sony's official vague timeline.

The electronics giant previously said that it would release the add-on in early 2008, a schedule it hasn’t stuck to.

Amazon_playtv2

Amzon UK claims PlayTV will ship from 31 July
Click for full-size image

Whether Amazon’s scheduled release date is a genuine mistake or not remains a mystery. But the published dispatch time would certainly coincide nicely with the 8 August start of the 2008 Beijing Olympics – surely a marketing opportunity too good to miss?

Amazon isn’t the first to pre-empt Sony’s official PlayTV release announcement. In February, HMV blamed a rival retailer for a webpage that claimed the DVR add-on, which HMV was offering for £100 (€120/$200), would be available from 28 March. HMV quickly yanked the page.

At the time, a Sony spokeswoman told Register Hardware that PlayTV was going through quality assurance testing, but that a release date would be announced “fairly soon”.

The essential guide to IT transformation

More from The Register

next story
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?