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Price cut fails to push Xbox 360 past PS3 in UK

And Wii still well ahead of both

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Exclusive Microsoft this week claimed to have more doubled the Xbox 360’s European sales thanks to its recent price cut, but that still hasn’t been sufficient to put it ahead of the PlayStation 3 or the Wii in the UK.

The software giant made the bold sales claim yesterday, a month after the price cut came into effect. On 14 March, up to £50 was knocked off the price of each version of the console, taking the cheapest, most basic model down to £160.

However, a Sony spokesman today hit back at the company's arch rival, telling Register Hardware that the PS3 has outsold the Microsoft console every week for the last 15 weeks.

"Even this [price cut] hasn't been enough to put them ahead of UK PS3 sales," he said.

But Chart Track’s confirmed to us that Xbox 360 UK sales did double in weeks 12, 13, 14 and 15, when compared to weeks 8, 9, 10 and 11.

UK console sales monitor Chart Track confirmed that for the past 15 weeks the PS3 has largely kept ahead of the Xbox 360. However, a spokesman admitted that the two machines' units have been "extremely close" in some weeks.

The real winner is Nintendo. Chart Track said that sales of the Wii have been “more than double” those of the PS3 over the last 15 weeks.

And the Wii would still be “healthily” ahead of PS3 and Xbox 360 if those two machines' UK sales were combined, the spokesman said.

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Latest Comments

are there 3 different Mark's now in the comments?

i can make out at least 2 different ones who seem to be having an argument with each other

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@ Paul Kerton

Yes, the xbox was the lead platform, but as Rockstar boss Sam Houser has said.

"I like the way [the PS3] renders.” He concluded, “There’s a certain kind of softness without being blurry - some warmth to it - and then there’s a certain more clinical element to how the 360 looks."

http://www.videogaming247.com/2008/04/23/gta-iv-the-two-versions-look-different-says-houser/

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@ Anon

About time you came out of your shroud of anonymousness.

'how much of a blinkered fanboi tool can you be.'

Any need for insults? I own a 360 and a Wii and I owned a PS3 for several months before selling it due to lack of use. How exactly does that make me blinkered? Have you ever owned a 360?

'P3 : Cell technology, Blu-Ray, HD ready, Upgradeable HDD, Linux installation support.'

You've proven my point here - none of that makes it a better games machine. For example, the cell chip is ideal for multimedia applications (streaming multiple video channels etc) but very awkward to develop games on. Also why would you want to install Linux on a games machine?

'XBox360 : old knocked off pc kit you can buy cheap at a car boot sale.'

The 360 architecture uses custom chips designed purely for gaming (and able to hold it's own on the multimedia front). No PC uses a similar architecture. PC's are also severely bogged down by an operating system based on a 20 year old design.

'as for software, all major releases are for both consoles and frankly the exclusive for the xbox are really poor.'

I'm not going to give you a list of amazing exclusive 360 games (which I could as there are plenty), I'm just going to mention one - Bioshock.

'I'm just waiting for the day when you can't fit the next big game on a DVD because their isn't enough space, then xbox will be screwed.'

This has already happened and do you know what ingenious method they used to get around the problem? They shipped the game on multiple DVD's - simple.

'or me I'll use my PS3 to play decent games and watch Blu-ray, and for any other game that I can't get for the PS3, I'll wait for the PC release (although frankly so far I haven't found one)'

That's great, I wish you well. So why do you feel the need to insult people who defend their preferred form of entertainment?

Do you perhaps have that sinking feeling you get when you realise you've backed the wrong horse?

;-)

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