Feeds

Blockbuster gets legal poke for Facebook Tupperware campaign

Beacon Borking

Security for virtualized datacentres

A woman in Texas is sueing Blockbuster for using Facebook's controversial "Beacon" advertising system to reveal to her friends which movies she rented.

Cathryn Elaine Harris' suit, filed 9 April, claims the video rental outfit breached the federal Video Privacy Protection Act when it participated in Beacon. She is seeking class action status, AP reports.

Beacon works by tracking what purchases Facebook members make on outside websites, including Blockbuster's. It then reports what they bought to the members' Facebook friends in the hope that it'll be viewed as a "trusted recommendation" - essentially a digital Tupperware party.

It was greeted with an outcry from privacy advocates that forced the social network to ask users whether they want to opt-in, rather than offer an obscure opt-out.

Blockbuster denies wrongdoing. "Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers," a spokesman said.

The complaint, meanwhile, charges: "To this day, however, Facebook still receives personally identifiable information from participating websites. To this day, Blockbuster Online members remain unsuspecting victims."

It's not know what Harris' friends learned about her video habits.

The Video Privacy Protection Act was introduced after a newspaper obtained the dull and judge-like rental history of Supreme Court nominee Robert Bork in the 1980s. ®

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
Alibaba swings a large one with STONKING IPO legal bills
Chinese e-commerce beast searches for $21bn from investors
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.