Feeds

Blockbuster gets legal poke for Facebook Tupperware campaign

Beacon Borking

Security for virtualized datacentres

A woman in Texas is sueing Blockbuster for using Facebook's controversial "Beacon" advertising system to reveal to her friends which movies she rented.

Cathryn Elaine Harris' suit, filed 9 April, claims the video rental outfit breached the federal Video Privacy Protection Act when it participated in Beacon. She is seeking class action status, AP reports.

Beacon works by tracking what purchases Facebook members make on outside websites, including Blockbuster's. It then reports what they bought to the members' Facebook friends in the hope that it'll be viewed as a "trusted recommendation" - essentially a digital Tupperware party.

It was greeted with an outcry from privacy advocates that forced the social network to ask users whether they want to opt-in, rather than offer an obscure opt-out.

Blockbuster denies wrongdoing. "Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers," a spokesman said.

The complaint, meanwhile, charges: "To this day, however, Facebook still receives personally identifiable information from participating websites. To this day, Blockbuster Online members remain unsuspecting victims."

It's not know what Harris' friends learned about her video habits.

The Video Privacy Protection Act was introduced after a newspaper obtained the dull and judge-like rental history of Supreme Court nominee Robert Bork in the 1980s. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.