Feeds

Blockbuster gets legal poke for Facebook Tupperware campaign

Beacon Borking

Build a business case: developing custom apps

A woman in Texas is sueing Blockbuster for using Facebook's controversial "Beacon" advertising system to reveal to her friends which movies she rented.

Cathryn Elaine Harris' suit, filed 9 April, claims the video rental outfit breached the federal Video Privacy Protection Act when it participated in Beacon. She is seeking class action status, AP reports.

Beacon works by tracking what purchases Facebook members make on outside websites, including Blockbuster's. It then reports what they bought to the members' Facebook friends in the hope that it'll be viewed as a "trusted recommendation" - essentially a digital Tupperware party.

It was greeted with an outcry from privacy advocates that forced the social network to ask users whether they want to opt-in, rather than offer an obscure opt-out.

Blockbuster denies wrongdoing. "Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers," a spokesman said.

The complaint, meanwhile, charges: "To this day, however, Facebook still receives personally identifiable information from participating websites. To this day, Blockbuster Online members remain unsuspecting victims."

It's not know what Harris' friends learned about her video habits.

The Video Privacy Protection Act was introduced after a newspaper obtained the dull and judge-like rental history of Supreme Court nominee Robert Bork in the 1980s. ®

Next gen security for virtualised datacentres

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.