Feeds

Blockbuster gets legal poke for Facebook Tupperware campaign

Beacon Borking

The Power of One Infographic

A woman in Texas is sueing Blockbuster for using Facebook's controversial "Beacon" advertising system to reveal to her friends which movies she rented.

Cathryn Elaine Harris' suit, filed 9 April, claims the video rental outfit breached the federal Video Privacy Protection Act when it participated in Beacon. She is seeking class action status, AP reports.

Beacon works by tracking what purchases Facebook members make on outside websites, including Blockbuster's. It then reports what they bought to the members' Facebook friends in the hope that it'll be viewed as a "trusted recommendation" - essentially a digital Tupperware party.

It was greeted with an outcry from privacy advocates that forced the social network to ask users whether they want to opt-in, rather than offer an obscure opt-out.

Blockbuster denies wrongdoing. "Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers," a spokesman said.

The complaint, meanwhile, charges: "To this day, however, Facebook still receives personally identifiable information from participating websites. To this day, Blockbuster Online members remain unsuspecting victims."

It's not know what Harris' friends learned about her video habits.

The Video Privacy Protection Act was introduced after a newspaper obtained the dull and judge-like rental history of Supreme Court nominee Robert Bork in the 1980s. ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.