Feeds

Blockbuster gets legal poke for Facebook Tupperware campaign

Beacon Borking

High performance access to file storage

A woman in Texas is sueing Blockbuster for using Facebook's controversial "Beacon" advertising system to reveal to her friends which movies she rented.

Cathryn Elaine Harris' suit, filed 9 April, claims the video rental outfit breached the federal Video Privacy Protection Act when it participated in Beacon. She is seeking class action status, AP reports.

Beacon works by tracking what purchases Facebook members make on outside websites, including Blockbuster's. It then reports what they bought to the members' Facebook friends in the hope that it'll be viewed as a "trusted recommendation" - essentially a digital Tupperware party.

It was greeted with an outcry from privacy advocates that forced the social network to ask users whether they want to opt-in, rather than offer an obscure opt-out.

Blockbuster denies wrongdoing. "Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers," a spokesman said.

The complaint, meanwhile, charges: "To this day, however, Facebook still receives personally identifiable information from participating websites. To this day, Blockbuster Online members remain unsuspecting victims."

It's not know what Harris' friends learned about her video habits.

The Video Privacy Protection Act was introduced after a newspaper obtained the dull and judge-like rental history of Supreme Court nominee Robert Bork in the 1980s. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.